Marketing Case Study Analysis on Best Micro Software Ltd

Running head: MARKETING
Case study analysis on Best Micro Software Ltd
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Table of contents
Opening statement......................................................................................................................2
Personality style.........................................................................................................................2
Ethics rationale...........................................................................................................................3
Features advantage benefit.........................................................................................................3
Handling objections...................................................................................................................4
References..................................................................................................................................5

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Opening statement
This proposal has been planned with the objective of enhancing the awareness of the
audience about the data management techniques to be used for providing relevant services to
the clients. The sectors to be considered are entertainment, sports and media. The data to be
considered are customer relationship and profile of the customers. The profile of the
customers would be maintained for ensuring whether relevant information is passed on to the
target audience. As a matter of specification, the proposal is directed towards fulfilling the
following objectives:
 To collect demographic data related to the customers investing in the services of Best
Micro Software Ltd
 To assess information regarding the shopping habits of the customers availing the
services of Best Micro Software Ltd
 To gain information about the average dollar spent by the customers for purchasing
the services Best Micro Software Ltd
 To suggest recommendations for improving the customer service of Best Micro
Software Ltd
Personality style
The targeted customers are those passionate towards concerts and frequently purchase
tickets for going to these concerts. These aspects reflect that the buyers have high spending
capacity and are ready to invest in the services. The competitors are trying to attract these
buyers through the means of levying the concert tickets at reasonable rates. This is one of the
factors, which the company needs to cater for achieving higher competitive edge than the
competitors (Kaul 2017). For retaining the customers, the company can offer attractive
packages, where all of the services would be provided under one roof. In this context, budgets
needs to be formulated for assessing the feasibility of the packages in accordance to the

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needs, demands and requirements of the clients and customers. Mention can also be made of
the product life cycle, which would be effective for assessing the appropriateness of the
packages (Mahmoud et al., 2018).
Ethics rationale
The decision of disclosing the information would be subjected to standards and
protocols of the ethical code of conduct. The information related to strategies and its
implementation would be formulated after thorough discussion with the members of the
board panel. The information related to the competitor ability to disclose the information
would be placed in the secured folders, which would be backed up by anti-virus. Skilled and
efficient experts would be hired for testing the anti-virus, which would be a planned and
reasoned approach for enhancing the security in the confidential information regarding the
competitor’s (Delayed Software Company Ltd) ability to deliver the products according to
the needs, demands and requirements of the clients and customers (Balmer, John and
Weifeng 2017).
Features advantage benefit
According to the needs of the buyers, plans would be conducted towards
disseminating crucial information regarding alternative software products. As a matter of
specification, the innovation would be embraced in the systems. Mention can be made of
anti-virus, which would be effective for enhancing the standards and quality of the security to
be maintained in the data related to the demographics, customer profile and others. Skilled
and qualified experts would be hired for examining the systems (Santouridis and Androniki
2017). Audit analysis of the systems would act assistance in proposing recommendations
regarding preparing budgets for acquiring the anti-virus. Examination of the anti-virus would
be effective for detecting any malfunctions, which might persist before launching it to the
customers. One of the proactive steps in this context would be the introduction of helpline

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numbers and contact channels, on which the customers can send queries regarding the availed
services.
Need analysis and feedbacks would also be conducted after the launch of the anti-
virus package. Tracking the responses through the means of checklists and templates would
be effective for enriching the awareness about the milestones achieved and the areas to be
covered for reaching to the specific needs, demands and requirements of the clients and
customers.
Handling objections
Before launching the anti-virus package for the customers, it needs to be tested
through the means of product life cycle. This approach would be productive for assessing the
effectiveness in accordance to the needs, demands and requirements of the clients and
customers. After delivering the products, it needs to be assured that the products have
sufficed the needs of the clients and customers (Yang, Kai-Fu, et al 2019). Upon detecting
negative results, there should be enough space for communicating the issues with the
personnel. Objectives from the buyer is bound to occur in the stage of post purchase
evaluation. This is due to the misalignment in the achieved product and the need and
expectations stated. Along with this, competition is also one of an important factor, which
might compel the customers to object about the use of the products.
Adopting negotiation means would be effective for resolving the objections regarding
the use of the products. Discussion sessions, seminars and lectures would be effective for
clarifying the doubts of the clients and customers (James, Kevin W., et al 2019).

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References
Balmer, John MT, and Weifeng Chen. "Corporate heritage brands, augmented role identity
and customer satisfaction." European Journal of Marketing (2017).
James, Kevin W., et al. "Is Customer Satisfaction Really a Catch-All? The Discrepancy
between Financial Performance and Survey Results." Journal of Managerial Issues 31.2
(2019).
Kaul, Dimple. "Customer Relationship Management (CRM), Customer Satisfaction and
Customer Lifetime Value in Retail." Review of Professional Management 15.2 (2017): 55-60.
Mahmoud, Mahmoud Abdulai, Robert E. Hinson, and Patrick Amfo Anim. "Service
innovation and customer satisfaction: the role of customer value creation." European Journal
of Innovation Management (2018).
Santouridis, Ilias, and Androniki Veraki. "Customer relationship management and customer
satisfaction: the mediating role of relationship quality." Total Quality Management &
Business Excellence 28.9-10 (2017): 1122-1133.
Yang, Kai-Fu, et al. "Research on the Service Quality, Customer Satisfaction and Customer
Loyalty-Taking Corporate Image as a Moderating Variable." Proceedings of the 2019 5th
International Conference on Industrial and Business Engineering. 2019.