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Analysis of the current state of the business: a case study

   

Added on  2020-05-11

8 Pages1781 Words57 Views
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Running Head: MarketingMarketing
Analysis of the current state of the business: a case study_1

Marketing ContentsExecutive Summary.....................................................................................................................................1Situation analysis.........................................................................................................................................1Strength...................................................................................................................................................2Weaknesses.............................................................................................................................................2Threats.....................................................................................................................................................2Opportunities..........................................................................................................................................2Target Market..............................................................................................................................................2Product offering...........................................................................................................................................3Distribution channel....................................................................................................................................3Pricing Strategy............................................................................................................................................3Marketing communication..........................................................................................................................3Marketing strategies....................................................................................................................................3Marketing Research.....................................................................................................................................3Measuring Marketing results.......................................................................................................................4Conclusion...................................................................................................................................................4
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Marketing Executive Summary The main aim of the report is to give emphasis on the process of marketing. This report takes into consideration SWOT analysis, segmentation and targeting to have a proper understanding ofthe marketing concepts. The company that is considered for the report is Nestle. The report givesthe main emphasis on the concepts and principles related with marketing process.Situation analysis Situation analysis is used so that the strength, weakness, opportunity, and threat of the organization can be analyzed properly. It is evaluated that it gives direct impact on the working pattern of the organization. It is based on the internal strength, opportunities, threats and weakness that are seen in the Nestle Company. In the current scenario, it is seen that the company has a good image in the market and also there are various products that are offered by the company to its customers. The company has a large market share that enhances the sales of the product. Nestle introduces that products in the market that satisfy the needs and wants of the consumers. The quality that is offered to the consumers is of high range that enhances the satisfaction level of the consumers. The SWOT analysis of the company is discussed below.Strength Strength is essential for the company to survive in the market. Nestle is known as one of the popular and renowned brand in the market. It offers quality services to the customer that gives direct impact on enhancing the satisfaction level of the consumers. The company gives emphasis
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