Marketing plan for Donald B Company

Running head: Marketing
Marketing

Marketing
Executive summary
The main aim of this task is provide an overview and outline about the marketing plan for
Donald B Company. The organization has two stores in Melbourne in Australia and it provides
chocolate products to the consumers in the country. Here is the discussion about the
segmentation, targeting and positioning strategies to beat the competitors in the international
market. The marketing mix strategy is also initiated by Donald B to make unique and dynamic
marketing plan. The marketing plan and strategies are used by the company to enter in the
foreign market. Furthermore, situational analysis is done by the organization before
implementing the business operations in other country.
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Marketing
Table of Contents
Executive summary.................................................................................................... 2
Introduction................................................................................................................ 4
Marketing strategy..................................................................................................... 4
a. Target market..................................................................................................... 4
Segmentation strategy............................................................................................ 5
B.Positioining strategy............................................................................................. 7
The elements of marketing mix............................................................................................ 8
A. Product strategy........................................................................................................ 9
B.Level of the products.................................................................................................. 9
C. Price strategy........................................................................................................... 9
D.Place strategy......................................................................................................... 10
E.Promotion strategy................................................................................................... 10
Extended marketing mix............................................................................................... 10
Conclusion................................................................................................................... 11
References............................................................................................................... 11
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Marketing
Introduction
The main aim of every business is to expand and flourish the business activities and operations in
international market. Here is the discussion about Donald B Company that is producing
chocolate products and services across the world. The major aim of the firm is to spread their
business around the world to maximize the profitability in the global market. The vision of the
firm is to maximize the market share by offering new chocolates to the consumers. The paper
explains that how the Corporation makes dynamic market strategy and plan to explore its
business in foreign market. Furthermore, the segmentation, targeting and positioning strategies
have been explained in the task. It describes that how the firm uses marketing mix strategy to
cope and strive with competitors in the rivalries market. More detail of the task has been
discussed below.
Donald B is known as a chocolate maker and has two own stores in Melbourne. Its principal and
main product groups include chocolate and confectionary products. The primary mission of
Donald B is to grow and enhance its brand in the international market and cope with biggest
competitors producing and manufacturing confectionery, glazed fruit, candied nut, cocoa
product, drinking chocolate and marshmallow. The organization is taking help of Coles and
Woolworths to increase and enhance the sale of chocolate in Australian market. In today’s era,
Donald B needs to focus on the external market to destroy the competitors in the global market.
Furthermore, it has been analyzed that the organization should focus on the micro environmental
analysis and macro environmental analysis to maximize the outputs and results.
Marketing strategy
Marketing planning may be defined as a long term, forward looking approach to planning with
the fundamental goals attaining a sustainable competitive benefit. On the other hand, marketing
plan provides an outline and information of the specific actions and behavior that need to be
taken over time to attain the long term goals and objectives (Weekley & Ployhart, 2013). STP
(segmentation, targeting and positioning) is one of the significant strategies of the company.
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