Marketing Issues in Australian Newspapers

Running head: MARKETING
Marketing
Name of student
Name of University
Author note

1MARKETING
Table of Contents
Articles published in Australian newspapers.............................................................................3
Marketing issues illustrated in the article...................................................................................3
Important stakeholders involved................................................................................................3
Ways of responding to the issues...............................................................................................3

2MARKETING
Articles published in Australian newspapers
https://www.vox.com/business-and-finance/2019/3/29/18281270/737-max-faa-scandal-
explained
The emerging 737 Max scandal, explained (no clear marketing strategy and lack of focus
on digital channel)
https://www.bbc.com/news/uk-england-northamptonshire-47394740
Can Northampton's 'dying' High Street be saved? (Lack of digital marketing strategy by
the businesses and customers more inclined towards internet retailers)
Marketing issues illustrated in the article
From the first article, it is understood that the marketing issue is related to the lack of
implementing a clear marketing strategy and poor focus on the digital channels. It was found
that due to some software problems in the system of the flight, there have been flight crash
incidents. According to Yglesias (2019), there was high competition in the industry, which
also made marketing strategy and poor focus on strengthening the customer base, the
company failed the company force its marketing techniques to attain technical advantage
(Yglesias, 2019). With the lack of a clear marketing strategy to make proper software
upgrades and implementation, which resulted in two crashes. Thus, the major marketing
issues faced by the business are the absence of a clear marketing strategy and struggling to
sell products and services to the clients. Due to lack of clear marketing strategy, the company
failed to spread the right messages and information about the products and services to its
clients while the poor selection of digital channel further affected the company’s ability to
make upgrades properly and thus failure to satisfy the clients was evident as well (Ryan,
2016).