Effect of Organic Labels on Consumer Perception

Running head: MARKETING.
Marketing
Name of the Student
Name of the University
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1MARKETING
Table of Contents
Overview of Perception in Consumer Decision Making...........................................................2
Effect of Organic Labels on Consumer Perception....................................................................2
Effective Marketing Strategy to Use Organic Labels................................................................3
Two Examples of Effective Use of Organic Labelling of Products...........................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

2MARKETING
Overview of Perception in Consumer Decision Making
Perception is one of the marketing concepts which encompasses the impression,
awareness as well as consciousness about the company as well as the offerings. As
commented by Zhang and Boldt (2017), the perception is one of the essential psychological
factors in the purchase decision process which is known to influence the behavior of the
customers. Moreover, Dendler and Dewick (2016), have opined that the customer perception
refers to the process through which the customer selects, organizes as well as interprets the
information as to create a meaningful picture of the respective brand or the product. It is the
three-stage process which helps in translating the raw stimuli into useful information.
Figure 1: Process of Consumer Perception
(Source: Zhang and Boldt 2017)
For instance- When a customer selects a particular brand, it is required to be
analyzed whether the customer can link and connect with the promotions and advertisements
based on the product. It is the image of the particular brand in the minds of the customers.
Effect of Organic Labels on Consumer Perception
In the present scenario, it has been seen that organic food sales are growing at a considerable
rate which is significantly higher than that of the conventional food items. In the different
countries, it has been noticed that the customers prefer to buy the organic food items as it is
healthier, tastes better, has low calories and it is better for the environment and is more