Value Creation Strategies in Australian Food Export Sector

Running head: MARKETING
MARKETING
Name of the student
Name of the university
Author note

MARKETING
1
Table of contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Conclusion.......................................................................................................................................4
Reference list...................................................................................................................................5

MARKETING
2
Introduction
In order to sustain in the competitive business environment, ensuring the strong value is
very important. CSIRO is a popular Australia’s national science research agency that focuses on
unlocking the better future towards the county and economy through the scientific industrial
research opportunities (Csiro.au 2019). The purpose of this study to highlight the value creation
strategies adopted by CSIRO so that the strong value can be created in Australian Food export
sector. In this study, different strategies have been described, which can help to create value and
sophistication in Australian Food export industry.
Discussion
Value creation is being considered as the primary aim of business entity (Priem Wenzel
and Koch 2018). Through the value creation process it becomes easier for the company to sell it
to the customers. Analyzing the operational initiatives adopted by CSIRO, it has been identified
that the organization has already introduced various innovative products in the market, which
have serving the world from last few years. In order to create the value for Australian food
export market, the company can introduce the value adding strategies in the market.
New product development
Product can play an effective role in case of ensuring the value as well as sophistication
of the company in the business environment (Hardyman, Daunt and Kitchener 2015). Examining
the health sector issues, it has been identified that increasing numbers of cancer affected
population have become important challenge for the society. Not only cancer, but also increasing
chemical uses in the food producing processes various diseases has been introduced, which is
limiting the immunity of individuals. In this situation, introducing an effective tool for disguising