Impact of Corporate Name, Reputation, and Image on Corporate Effect of JAMA

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Executive Summary
The report had examined the impact of corporate name, corporate reputation, corporate name and
corporate image on the corporate effect of JAMA, which is one of the biggest automobile
organization in Singapore. The critical analysis of the literature review showed that all these
factors had significant influence on corporate effect. The study had used simple random
sampling to select 540 employees from the organization. The findings of the research had shown
that there is significant impact of the above mentioned factors on corporate effect. However,
there is autocorrelation within the same variable which has affected the explaining capability of
the models created.

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Table of Contents
CHAPTER 1: INTRODUCTON.....................................................................................................5
1.1 Overview................................................................................................................................5
1.2 Problem statement.................................................................................................................5
1.3 Research aim..........................................................................................................................6
1.4 Research objectives...............................................................................................................6
1.5 Research questions.................................................................................................................6
1.6 Rational of the research.........................................................................................................7
1.7 Structure of the dissertation...................................................................................................7
Chapter 2: LITERATURE REVIEW..............................................................................................8
2.1 Overview:..............................................................................................................................8
2.2 Conceptual framework...........................................................................................................8
2.3 Concept of corporate effect:..................................................................................................9
2.4 Factors affecting corporate effect 20-30................................................................................9
2.4.1 Corporate name:..............................................................................................................9
2.4.2 Corporate image:..........................................................................................................10
2.4.3 Corporate reputation:....................................................................................................10
2.4.4 Corporate loyalty..........................................................................................................10
2.4.5 Overall Corporate Effect:.............................................................................................11
2.5 Benefits of corporate effect.................................................................................................11

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2.6 Challenges in achieving corporate effect.............................................................................12
2.7 Summary:.............................................................................................................................12
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................13
3.1 Overview..............................................................................................................................13
3.2 Research philosophy............................................................................................................13
3.3 Research approach...............................................................................................................13
3.4 Research design...................................................................................................................13
3.5 Research strategy.................................................................................................................14
3.6 Sampling technique and sampling size................................................................................14
3.7 Data collection method........................................................................................................14
3.8 Data analysis type................................................................................................................14
3.9 Ethical consideration...........................................................................................................15
3.10 Summary............................................................................................................................15
Chapter 4: FINDINGS AND ANALYSIS....................................................................................16
4.1 Demographic questions.......................................................................................................16
4.2 Corporate Name...................................................................................................................21
4.3 Corporate Image..................................................................................................................27
4.4 Corporate Reputation...........................................................................................................32
4.5 Corporate Loyalty................................................................................................................40
4.6 Overall Corporate Effect......................................................................................................45

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4.7 Reliability test......................................................................................................................46
4.8 Regression Analysis.............................................................................................................48
Chapter 5: CONCLUSION............................................................................................................54
Reference.......................................................................................................................................56
Appendix........................................................................................................................................58

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CHAPTER 1: INTRODUCTON
1.1 Overview
In the modern world, reputation of an organisation is based on the name, image and
reputation that it manages to create in a competitive market. Along with this the loyalty of the
customers can be taken into account to understand the rate at which the company has grown and
developed in the market. In this regard, Rugman and Verbeke (2017) stated that the development
of these factors is crucial for the development of an organisation and at the same time help in the
development of its corporate attitude. For the dissertation, Japan Automobile Manufacturers
Association Inc (JAMA) is taken into consideration.
JAMA is a non-profit industry association that manufacturers passenger cars, trucks,
buses and other vehicles. The company was established in 1967 and is currently one of the
biggest automobile manufacturing companies in Singapore (Jama-english.jp 2019). The biggest
characteristic of the company is that it helps in the development of the economy of Singapore
since most of the parts manufactured by the company are exported in overseas market ( Jama-
english.jp 2019).
1.2 Problem statement
The problem that the research addresses is that of the impact factors such as corporate
image, name and reputation have on the overall business of an organisation. Along with this, the
basis at which customer loyalty is maintained is also analysed. Brewster (2017) is of the opinion
that it has been seen in the modern world that automobiles are considered as a vital mode of
travelling from one place to another. Therefore, automobile manufacturing companies have high

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demand in the development of the cars parts. However, the reputation as well as the name of the
organisation may act as a hindrance in gaining the loyalty and trust of the people.
1.3 Research aim
The aim of the research is to analyse the effects of corporate name, reputation as well as
image on the overall development of an organisation. Maintaining the loyalty of the customers is
also analysed that can help in the development of the business activities of an organisation.
Hence, the aim is to analyse the impact on these factors on the business of JAMA.
1.4 Research objectives
The objectives of the research include:
 To understand the concept of corporate effect
 To critically analyse the factors affecting corporate effect on JAMA, Singapore
 To identify the gaps in achieving corporate effects successfully on JAMA, Singapore
 To recommend ways to improve the corporate effect on JAMA, Singapore
1.5 Research questions
The research questions include:
 What are the concepts associated with corporate effect?
 What are the factors that affect corporate effect on JAMA, Singapore?
 What are the gaps identified in achieving corporate effects successfully on JAMA,
Singapore?
 What recommendations can be provided to improve the corporate effect on JAMA,
Singapore?

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1.6 Rational of the research
The rationale of the research is that corporate image and name can be considered as
important and essential factors that can help in the development of an organisation. Therefore, it
is necessary that small sectors as well as large sectors make a name for it to gain the loyalty of
the customers and compete in a competitive business environment (Doorley and Garcia 2015).
Hence, a company like JAMA is taken into account as it is one of the well known automobile
manufacturers in the country. The manner in which the company have managed to stay in the
competitive business world and the impact the name, reputation and image had on the overall
business of the organisation is analysed. Moreover, a link is made between these factors along
with the loyalty of the customers.
1.7 Structure of the dissertation
The dissertation consists of five chapters which includes the introduction in which an
overview of the research is provided along with the research aim, objectives and questions. The
literature review highlights concepts and theories associated with the topic that has been
developed by scholars. The research methodology chapter analyses the methods adopted for
commencing with the research. The data analysis is conducted to analyse the responses collected
and develop findings from the responses. The conclusion and recommendation chapter helps in
providing suggestion for the concerned company.