Importance of Marketing in the Hospitality Industry

Running head: MARKETING
Marketing
Name of the student
Name of the university
Author’s note

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MARKETING
Abstract
The research is on the importance of marketing on the hospitality industry with emphasis on
the application of the factors that affect marketing. The manners in which marketing concepts
can be applied in a hospitality sector are researched. The research is conducted using
positivism philosophy, deductive approach and descriptive design by collecting data using
primary sources in terms of using interview method. 3 managers of reputed hotels are
interviewed to provide their opinion on the importance of marketing. The analysis shows that
the implementation of the marketing strategies can have a positive impact on the hospitality
industry. Every manager is of the belief that the hospitality sector takes into account the
quality as well as the pricing so that implementation of the marketing mix policies can be
applied and at the same time; ensure that changes made can help in the future development of
the hospitality industries.

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MARKETING
Table of Contents
Task 1.........................................................................................................................................4
a. Introduction.........................................................................................................................4
b. Clear statement of your research hypothesis or research question.....................................4
c. Aim of the research.............................................................................................................4
d. Research objectives............................................................................................................4
e. Research rationale...............................................................................................................5
f. Literature review.................................................................................................................5
Concept of marketing.............................................................................................................5
Factors affecting marketing....................................................................................................5
Importance of marketing on hospitality industry...................................................................6
g. Explanation of the methodology........................................................................................6
h. Justification of the methodology chosen............................................................................6
i. Research plan......................................................................................................................6
Task 2.........................................................................................................................................7
j. Abstract...............................................................................................................................7
k. Contents page.....................................................................................................................7
n. Methodology report............................................................................................................7
o. Record of the results of the primary research.....................................................................8
p. Interpretation and analysis of all research results.............................................................10
q. Conclusion........................................................................................................................10
r. Recommendations.............................................................................................................10
s. Evaluation of the findings and overall methodology used in this assignment..................10
Bibliography.............................................................................................................................12
Appendices...............................................................................................................................14

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MARKETING
Acknowledgement
Thank you to all of those who have helped listened and encouraged me throughout this study.
I am indebted to my supervisor ......................... whose guidance, advice and patience
have been immeasurable. My sincere thanks to all members of the............... [Mention your
university/college name], both staff and students, whose continuous support have made this
thesis possible.
I would like to thank all of the participants in the study: students, teachers and Local
Education Authorities, for the time and help given throughout. Without their participation,
this research would not have been possible. In this context, I am also thankful to them, whose
research work helped me to execute this paper well.
Finally, I thank my family, without whom this thesis would not have been started or
completed. Your encouragement and support have never faltered; thank you.