Marketing

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
C. A brief background of the organisation
It has been identified that Thank You Group is an Australian social enterprise.
Organization first started its operation with a bottle of water which sustains longer to help
and end Global Water Crisis. This idea has now increased to over 55 products ranging from
personal care products to nappies as well as baby care. The organization has gained attention
for its use of public lobbying through mainstream and social media to influence super-
markets retailers to stock their products. Organization commits that 100% of its profits goes
to global poverty and presently it has more than 5500 outlets in Australia with the inclusion
all major supermarkets.
1.1 Core Businesses and respective portfolio
It has been identified that the major or core product of Thank You Group, Australia is
Water, Personal Care, Baby Care, Nappies and gift sets (Liu & Wong, 2013). When it
comes to Water, it has been identified that Thankyou Group has multiple type of water
product with the inclusion of Premium Spring Water in different quantity. The availability of
such products are to both retail and wholesale. Fine (2013) mentioned that every bottle of
Thankyou Group helps to fund water, sanitation and the hygiene programs in thee low-
income nations. On the other side, personal care product of Thankyou Group has gained a
tremendous attention across the globe as the organization has numerous number of personal
care items including Body Wash, Hand Wash, Hand Lotion, Hand Cream, Scrubs and oils,
Body Lotion, soaps and sanitizers. According to Larsen et al., (2016) with more than 30 years
of experience in the sector, personal care aspect of the organization is leading the way with
the innovative eco-responsible formulations. The organization tends to work with technical
experts in cosmetics and the organization is also pioneering naturally-derived personal care
products. Liu and Wong (2013) mentioned that organization has paid heed to personal care as

2MARKETING
their core business because almost 2.4 billion people have inadequate access to sanitation,
which could lead to devastating impact from otherwise preventable diseases.
Another significant core business of Thankyou Group is its baby care products with the
inclusion of Wash, Moisturise, Protect and Wipes. Organization fundamentally uses the
ingredients gained from the nature to make sure that it has been giving the infants the most
gentle and possible care. When manufacturing the products, it adds the plant-based
ingredients like aloe vera and chamomile help to sooth and remedy (Benn, Edwards and
Williams, 2014). For Baby care and personal care products, the brand has developed a
premium pricing strategy due to the uniqueness and use of natural ingredients. In addition to
this, to keep the sales volumes stable, promotional approaches of the brands are sometimes
associated with healthcare awareness and initiatives programs. Another core business of
Thankyou Group with equal focus and earning is its gift set, in which it has developed two
different categories like Just Cause and Baby Bundles. Under this two categories, brand has
several gift pack. This aspect of its business gained attention due to its innovative and unique
of idea of wrapping gift with mixture of product items that is highly necessary for use. The
Group has designed a suitable range for a greater range of gifting activity like employee
induction, employee rewards, employee maternity leave programs and customer gifts
1.2 Marketing Achievement
It has been identified that Thankyou Group has the record several achievements. Firstly,
the brand has created a global impact on people through the causes it stands for each of its
products. All of its products is supported with a social cause. For example, the initiative of
creating reputation of worthiness with innovative ideas was a significant achievement
because when the organization experiences financial crisis, it gains the ability of making up
for with great ideas and power of social good. Waddell (2017) mentioned for example, early