Marketing Plan for Bedforshire University

Running head: MARKETING
Marketing
Name of the student
Name of the university
Author note

MARKETING1
Table of contents
Introduction......................................................................................................................................3
Purpose of the plan..........................................................................................................................3
University overview.........................................................................................................................3
Mission statement............................................................................................................................3
Competitor analysis.........................................................................................................................4
Segmentation, targeting and positioning.........................................................................................4
Marketing plan.................................................................................................................................6
Marketing Objectives.......................................................................................................................7
Marketing Mix.................................................................................................................................7
Marketing budget.............................................................................................................................9
Action plan.....................................................................................................................................11
Recommendations..........................................................................................................................12
Conclusion.....................................................................................................................................13

MARKETING2
Introduction
Marketing is being considered as the process in which by sharing the relationship
between the customers and organization, positive growth in business can be ensured (Tuten and
Solomon 2017). By continuing this, it can be said that in the current situation customer
marketing has become one of the important business elements for managing the success in
business.
The purpose of this study is to make an effective market analysis and introduce an
effective marketing plan. At the end of the study, effective recommendations have been
introduced so that the marketing plan can be effectively implemented for Bedforshire University.
Purpose of the plan
The purpose of the marketing plan is to share distance learning facility in the University
for providing better educational service.
University overview
Bedforshire University is in Jordan and it is the first British university in Jordan. It is
being considered as the popular innovative university, which is famous for providing top quality
of educational facilities (Meu.edu.jo 2019). The university offers business administration,
marketing, information technology, graphic designing and media related courses. More than
20000 students from 120 countries come for studying in this institution. The degree courses
which are being provided by the university are being approved by Jordanian ministry of higher
education.

MARKETING3
Mission statement
Analyzing the mission of the company, it has been identified that ensuring the standard
quality of educational courses within affordable package, the university aims to contribute
towards the society (Meu.edu.jo 2019). On the other hand, it also aims to provide an effective
educational facility so that the professional as well as personal growth of individuals can be
ensured.
Competitor analysis
In the competitor analysis, it has been identified that Yarmouk University and Jordan
university of Irbid are the major competitors of this university. In the five months of strategic
marketing planning process, positioning of the institution in better manner can play an effective
role for ensuring its popularity in the market (Tuten and Solomon 2017). Based on the marketing
plan, higher education related grounding planning needs to be shared with the students.
Highlighting the mission and vision of university towards contributing in the standard
educational system, the strategic marketing plan will focus on provide student centered
graduated and undergraduate educational courses. In case of Yarmouk University workforce
development training facility is being provided. The university also follows the aggressive form
of programming and marketing. The Yarmouk University offers one-year programs and also
developed one technical campus. On the other hand, in case of Jordan university of Irbid, it has
been identified that due to increasing numbers of educational courses provided by the university,
various job opportunities have been provided to the students. On the other hand, online courses
distance courses and regular courses are being provided by the university. On the other hand, the
university also provides many nursing and allied health programs that are in high demand in the