Identification of needs in Maslow’s hierarchy theory

Running head: MARKETING
MARKETING
Name of the Student
Name of the University
Author note

1MARKETING
Table of Contents
Answer to Question 1......................................................................................................................3
Identification of needs in Maslow’s hierarchy theory.................................................................3
Advertisement 1.......................................................................................................................3
Advertisement 2...........................................................................................................................3
Advertisement 3...........................................................................................................................3
Answer to Question 2......................................................................................................................3
Advertisement 1...........................................................................................................................3
Buying motive:........................................................................................................................3
Manufacturer uses the features of the product into advertisement:.........................................4
Advertisement 2...........................................................................................................................4
Buying motive:........................................................................................................................4
Manufacturer uses the features of the product into advertisement:.........................................4
Advertisement 3...........................................................................................................................4
Buying motive:........................................................................................................................4
Manufacturer uses the features of the product into advertisement:.........................................5
References........................................................................................................................................6

2MARKETING
Answer to Question 1
Identification of needs in Maslow’s hierarchy theory
Maslow believed that the needs are similar to the instincts which play major role in the
motivating behavior. Physiological, security, social, and esteem needs are deficiency needs,
which arise due to deprivation (Philip, 2019). The needs of the theory is identified in the
following three advertisements.
Advertisement 1
In advertisement 1Vanish detergent is necessary for removing the stains of foods, color,
lipstick etc. and the detergentis considered as the physiological needs. (Fallatah, & Syed, 2018).
The products like napkins, clothes are required in our daily life process and thus the stains on
these products are required to be removed by vanish which shows that it is one of the basic needs
of human beings therefore it is referred as the physiological needs (Lee & Hanna, 2015).
Advertisement 2
In advertisement 2 the product like peanut butter could be considered as the physiological
needs as it is considered as the basic needs that are required by people to eat.
Advertisement 3
In advertisement 3 the product like klimom is also considered as the physiological needs
as without having milk a person will lack nutrition (Einstein, Addams & Roosevelt, 2016).
Therefore it is required to be fulfilled.
Answer to Question 2
Advertisement 1
Buying motive:
The customer orientation is considered as the approach to sales and the customer
relations on which the business staffs focuses for helping the customers to meet the long term
needs and wants (Wang, Zhao & Voss, 2016). This will be applicable in the three advertisements
mentioned below.
In advertisement 1, the business advertises the use of detergent vanish on the daily
lifestyle for imposing the buying motives of the consumers. The advertisement describes the
impact of vanish in removing the stains from the sauce, lipstick, tea and coffee and
other.Thereby it will be the effective for the consumers to buy such product (Narver & Slater,
1990).
Manufacturer uses the features of the product into advertisement:
The manufacturer focuses on the market orientation that is an approach to business that
prioritizes identifying the needs and desires of consumers and creating products that satisfy those
(Ozkaya et al., 2016).