Market Research and Marketing Strategies of Kellogg Company

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
The paper is focused in the elaboration of the market research strategies and the
marketing strategies of Kellogg Company. The organization is one the largest producer of cereals in
the modern business world with the excellent reputation of providing quality food products for more
than 100 years (Kelloggcompany.com. 2019). The paper focused in the description of the
marketing research that the mentioned organization conducts for the introduction of the new food
products and along with that, analyses the reasons of International marketing from the part of the
companies of the modern business world.
Research type of the company:
The organization uses primary and secondary market research for evaluating the viability and
scope of introducing new products. Both the forms of the research have significant amount of
opportunities of providing important information regarding the key trends of the market along with
the preferences of the customers of the mentioned industry. For the Crunchy Nut brand extension, the
research and development department of the mentioned organization was observed to put strong
emphasis on the primary research where the company evaluated the preferences and the demands of
the customers through reporting their comments on the basis of the set questionnaire (Kelloggs.com.
2019). The comments of the customers included the feelings, emotions and the important advices for
the products of the mentioned company. In addition to the qualitative research, the company also
conducted the quantitative research where the comments or the responses of the customers of the
customers were recorded on the basis of a scale that had values assigned from the most positive aspect
to the most negative aspect. Apart from this, the company also used the cost efficient form of research
which is the secondary research where the company evaluated the recorded and preferred prototypes
of the customers.
In addition to the research, the company has the expertise of analysing the information
gathered from the research in an efficient manner which is pretty evident with the formation of the
suitable prototypes and recipes and the real time testing of them to gather the information of the any