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Marketing and Marketing Operation on Mattel Inc Report

Added on - 13 Apr 2020

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Running head: MANAGEMENT AND MARKETING OPERATION ON MATTEL INCMANAGEMENT AND MARKETING OPERATION ON MATTEL INCName of the StudentName of the UniversityAuthor Note
MANAGEMENT AND MARKETING OPERATION ON MATTEL INC1Executive SummaryThe report shed light on the evaluative nature of Mattel Inc. and compares the company innational and global scale. The report also analyzes the evaluative positioning and culture of thecompany with best product maintenance and provides a quality product to their customer. Themarketing objectives are stated for the better management operations and that also create chancesfor the betterment of proposed design and technologies implementation by the organization. Inmarketing mix, the behavioral change that company can adopt for the better product managementand locate place for the better sell and increase their revenue is the basic focus of Mattel.
MANAGEMENT AND MARKETING OPERATION ON MATTEL INC2Table of ContentsIntroduction......................................................................................................................................3Marketing Objectives.......................................................................................................................3Segmentation, Target Market, and Positioning...............................................................................5Marketing Mix.................................................................................................................................9Product.........................................................................................................................................9Price...........................................................................................................................................10Place...........................................................................................................................................12Promotion..................................................................................................................................13Conclusion.....................................................................................................................................15References......................................................................................................................................16
MANAGEMENT AND MARKETING OPERATION ON MATTEL INC3IntroductionMattel, one of the leading toy companies in the world wants to enhance their businesspolicy by the establishment of technological enhancement in their toys. Mattel has a wide rangeof products and all of these products have the superior quality as well as they all define the brandquality and signifies the better distribution of their products (corporate.mattel.com, 2017). Majorrevenue has generated from the toy and sports good whole selling and for this, the company hasimposed technical implementation over this section. For the upcoming 12-year market planning,they have to strengthen their distribution channel and to introduce some innovative products intheir arena so that children are attracted by those and effect in the gross revenue generation of thecompany.Marketing ObjectivesMattel has selected mix marketing strategy in price and product segmentation. Thecompany has also taken three main segmented places for the better promotion of their products.There are certain objectives that company follows from their part and increase their revenue interms of providing best products to their customers.For the next 12 months the company hasfocused on the increasing technologies in their business. The actual objective of Mattel is toperceive their way in new innovation and technological introduction in their products. They havesome demographical customer where there mind has been read by the company and make theirtoys according to their requirements. So matching with customer realism and making for theneed of customer will provide them sustainable condition in market.To introduce their products in social media sites and turn up their volume of sales andincrease the revenue as well. Most of the innovative ideas and product segmentation areevolved to the people and they know about those products.To establish a good field with customers and inform them about the opportunities theyget from the company and taking their suggestion for the further betterment of theorganization.To target most of the children and promoting like an innovative manner from wherechildren are getting attracted thus impacted over the revenue generation of the company.
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