Marketing strategies of Red Bull

Marketing
Marketing strategies of Red bull

Introduction
• The report reflects the details related to the vast
success and popularity of Red Bull which is one of
the top energy drink companies in the world.
• It defines the marketing strategies used by Red
bull that have facilitated the company to
accomplish the secure spot in the energy drink
industry.

Overview of the
company
• The company is popular for its energy drink, Red
Bull which was sold by Red Bull GmbH.
• Red Bull GmbH founded the company in the year
1984 with headquarter in Fuschl am See, Austria.

Methods
• This report has been concluded by using the
secondary data. The secondary data has been
collected from books, newspaper articles,
company’s website and other internet sources.