Introduction •The report reflects the details related to the vast success and popularity of Red Bull which is one of the top energy drink companies in the world. •It defines the marketing strategies used by Red bull that have facilitated the company to accomplish the secure spot in the energy drink industry.
Overview of the company •The company is popular for its energy drink, Red Bull which was sold by Red Bull GmbH. •Red Bull GmbH founded the company in the year 1984 with headquarter in Fuschl am See, Austria.
Methods •This report has been concluded by using the secondary data. The secondary data has been collected from books, newspaper articles, company’s website and other internet sources.
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