McDonald's: Strategic Analysis of Development, Marketing, and Growth

This report provides a strategic analysis of McDonald's, focusing on its market position, development strategies, and competitive advantages. It references various studies to support its claims, covering topics such as the use of high technology for customer satisfaction, the role of managers in organi...Read More

INTRODUCTION
1. (Novikov.,2018): Novikov, S.V., 2018. Strategic analysis of the development of high-technology
manufacturing facilities. Russian Engineering Research, 38(3), pp.198-200.
The organisation chosen in this report is McDonald’s this is a well-known fast food company
which serves the food products with maximum reach and customer satisfaction quality.
Justification:
This reference has been used in this sentence because the company is using high
technology that allows them to provide services according to the customers needs and wants.
Due to which the respective company are able to provide quality products which is increasing the
customer satisfaction.
2. Alhawamdeh, H.M. and Alsmairat, M.A., 2019. Strategic decision making and organization
performance: A literature review. International Review of Management and Marketing, 9(4),
p.95.
The main responsibilities are laid on the managers of the company as they will have to
undertake all the effective strategies with which they can adversely make all their mere
products and services to be accomplished and enjoyed(Alhawamdeh.,2019)
Justification:
Managers are responsible for the increasing the performance in the organisation. This reference
is used here because the managers makes the strategic planning and execute their plan through
which the customer enjoy the products ad services.
3. Vasylieva, N. and James Jr, H., 2021. OF THE MARKETING MIX TO THE WORLD EXPORT
OF ANIMAL PRODUCTS.
The main issue of the declining sales raised as due to the fact that in today’s time customers are
preferring and shifting towards the healthy eating concepts Porter's five forces (Vasylieva.,2021) .
Justification:
As the company is making the use of Porters five force and marketing mix through which they
are also making the global strategic plan in order to maintain the competition. So, McDonald's is
expanding its sales by making adopting different strategic plan so this references id sone in this
sentences.
4. Chatterjee, J., 2018. Role of Services Marketing Mix and Customer-Company Identification in
building Engaged Customers. Amity Journal of Management Research, 3(1), pp.112-122.

In 2018, there is also observed that the company was immensely facing the headwinds form all
such operators and the future remodels that has not made the return in the money and also opt to
design all the concept and the working(Chatterjee.,2018).
Justification:
This reference is used in this sentence because the company is facing intense competition from
its operators. To overcome from this they have adopted marketing mix tools through which the
chosen company is now able to make more sales. This is helping to them build more strong
realtionship with customers by adopting this model.
4. Setio, S. and Wahjudono, D.B.K., 2020. Pengaruh Marketing Mix Terhadap Kepuasan dan
Loyalitas Customer Hotel Amaris Darmo Surabaya. EKUITAS (Jurnal Ekonomi dan
Keuangan), 4(3), pp.396-420.
McDonald's has LOW power force of the suppliers as being the globally expanded
company they have so many suppliers involved in their work(Setio, 2020)
Justification:
The company is facing facing low threat from the suppliers that why this reference is used here.
As the company adopts different marketing tools such as social media, advertisement, posters etc
so that they face low threat from the supplier. Due to the company is now expanding its
operation on the global level through the involvement of many suppliers in the business.
5. Pessima, J.D. and Dietz, B., 2019. Global strategic planning. The Wiley handbook of global
workplace learning, pp.141-154.
They have a strong customer based in the market and due to which they always focus
HIGH HIGH on managing the effective innovative ideas and the offers for the
customers(Pessima.,2019)
Justification:
This reference has been used in this sentence because the company is focusing on providing
different products which makes them to develop effective innovative ideas. This is leading the
company to expand in global level by making strategic planning that helps them to increase the
customer base.
6. Gnjidić, V., 2018. Interdependence of company’s industrial competitive position and its strategic
orientation: A dynamic theoretical model. Management-Journal of Contemporary Management
Issues, 23(2), pp.103-120.

By applying such technique of marketing in the market a business can rejuvenate its basic
concept and understand what activities should business include to enhance its
productivity in terms to achieve profitability(Gnjidic.,2018)
Justification:
The company uses different models in order to maintain competitive position that's why this
references is used in this sentences. As the company makes strategic planning which is helping
McDonald's the basic by applying basic concepts. This helping business in gaining profitability
and maintaining industrial competition.
7. Kumarasiri, B. and Dissanayake, P., 2020. Barriers to implementing waste-to-energy projects in
Sri Lanka: a PESTEL analysis. Built Environment Project and Asset Management
Pricing is the key element that is decided by the company by making balance between the
market plan and the company's survival and profitability(Kumarasiri.,2020)
Justification:
This references is used in this line because the company is able to maintain the product of the
price very nominal to customers as they do less wastage of the energy and resources why
implementing the projects. That is leading the company to survive for the long term.
8. de la Rosa, C.B., Bolaños, B.C., Echeverría, H.C., Padilla, R.C. and Ruilova, G.S.,
2019. PESTEL analysis with neutrosophic cognitive maps to determine the factors that affect
rural sustainability. Case Study of the South-Eastern plain of the province of Pinar del Río.
Infinite Study.
In context of McDonald's it become quite crucial that the company should choose a place
where it target the wide range of customer in the market (delaRosa., 2019)
Justification:
As in order to survive in the market the respective company has chosen certain market. This
referencing is used in this sentences because in order to increase the wide range of customers the
company operates its business in urban area in order to increase the sustainability. But to certain
factors the company are unable to maintain the growth in the rural area which affect the
sustainability.
9. Marinović-Matović, I. and Arsić, L., 2020. Ecological dimension of PESTEL analysis in small
enterprises in the Republic of Serbia. Recycling and Sustainable Development, 13(1), pp.63-71

With respect of McDonald's it is very essential for them to use these particular activities
to reach its potential buyers and fulfil their requirements by making appropriate
promotional activities(Marinović-Matović,2020)
Justification:
In order to reach to the certain buyers the company is using PESTEL analysis thats why this
referencing is done in this sentences. As the company is giving focus on promotional activities
that is helping the company in sustainable development.
10. Pestel, N., Bonin, H., Isphording, I.E., Gregory, T. and Caliendo, M., 2020. Auswirkungen des
gesetzlichen Mindestlohns auf Beschäftigung und Arbeitslosigkeit (No. 95). Institute of Labor
Economics (IZA).
This marketing strategy is very helpful in ensuring right method and techniques that can
be used to generate profit in the organisation(Pestel.,2020)
Justification:
This references is used in this sentences because the company is able to adopt the right
techniques and methosds through which they are able to generate more profits.
11. Quinto Quispe, R.D.P., 2018. El marketing mix y la decisión de compra en el centro comercial
plaza Echenique Chosica 2018.
Further the contain of high level of sugar and sodium in a food it became concern issue
for the company, to compensated they are coming with the numerous healthy options in
their menus(Quinto.,2018)
Justification:
The referencing is done in the particular sentence because the company is providing customers
with low calorie foods which has been the customers demand. So, by applying the martexing mix
strategics the company is now providing healthy option in their menu.
12. Quintana Bazán, M.S., 2018. Estrategias de marketing mix y la calidad del servicio educativo
percibido por los padres de familia de una Institución Educativa Privada de la UGEL 06, Ate-
Vitarte.
The company origin is in America and they added the flavour and brought the western
living style in their food as soon they expanded in abroad they started twisting their
flavours and style according to their local demand and culture for instance in japan they
brought the shrimp burger as shrimps are highly preferred in japan(Quintana.,2018)

Justifications:
McDonald's is operating in the global level so they are providing the products and services
according to the needs and wants of the customers so referencing is done in this sentences. As
every country have different culture, norms, traditions so the company has done research and
survey which is helping them to add flavour according the taste of people.
13. Starr, M., Joshi, O., Will, R.E. and Zou, C.B., 2019. Perceptions regarding active management of
the Cross-timbers forest resources of Oklahoma, Texas, and Kansas: A SWOT-ANP
analysis. Land Use Policy, 81, pp.523-530.
There are so many options being available through which customer review can be
undertaken and that will immensely manage the growth of the company and also to know
the areas in which they are lacking(Starr.2019)
Justification:
As the company is able to manage its growth very smoothly and also know where they are
lacking due to SWOT analysis. By using this framework the company is able to analyse its
strength and weakness through which the company is now able to work according to the
customers which is leading them in active management of the company so this references are
applied in this sentence.
14. Igliński, B., 2019. Hydro energy in Poland: the history, current state, potential, SWOT analysis,
environmental aspects. International Journal of Energy and Water Resources, 3(1), pp.61-72.
And in all the companies it is important that the functioning and the working of the
competitive organisation will be well known to the other(Igliński.,2019)
Justification:
In order to maintain the competition the respective company applies different models and
method so this references is used in this sentence. As the company have acknowledged itself
with the histroy, culture, environmental aspects of the particular country. So due to this it is able
to maintain the competition by knowing the working and functioning of its competitor.
15. Khan, A., Sepasgozar, S., Liu, T. and Yu, R., 2021. Integration of BIM and immersive
technologies for AEC: a scientometric-SWOT analysis and critical content
review. Buildings, 11(3), p.126.
McDonald's has focused on the changes and the requirements with which they can gain
the goals in systematic manner and also achieve the general goals and targets(Khan.,2021)

Justification:
By adopting immense technology the company is able to achieve the targeted goals so the
reference is used in this sentences. As the company adopts SWOT analysis and critical content
review the company goals are achieved in a systematic manner.