Marketing and Markets in a Digital World - A Case Study of McDonald's

Marketing and Markets
in a Digital World

Executive Summary
Marketing and Markets in a Digital World refers to the use of marketing and strategies
and techniques in such a way so a large number of customers can be reached and they can be
satisfied by fulfilling their needs and requirements. Digital marketing strategies and techniques
are also recommended to be used because in a Digital World they are helpful for the purpose of
reaching the customers and ensuring that the identification of the way in which their satisfaction
level can be raised can be done so that the company is able to make sure that the enhancement in
its overall profitability level can be carried out.

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
Background..................................................................................................................................1
Situation at the start of the case...................................................................................................2
Porter's five forces ......................................................................................................................3
Marketing Mix.............................................................................................................................4
The solution ................................................................................................................................6
PART B............................................................................................................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14