Marketing MaterialResort in Sri Lanka The present poster is based on The Clarence hotelwhich is expanding in Sri Lanka. The ClarenceHotel is a chain of hotel and resorts. It has beenanalysed that in the past time three churches andthree luxury hotels in capital city of Colombo, SriLanka was targeted by terrorists which have notaffected life of people present at that place but it hasalso influenced tourist business of the nation. Afterevaluating whole scenario, the director of TheClarence Hotel, still believes that Sri Lanka is bestplace for expansion as it owes numerous of touristdestinations which becomes attraction point fortravellers as they can visit the nation in theirfavourable time. The poster will containinformation on common challenges of effectivecommunication and different strategies forovercoming communication barriers. Technological barriers: Technological barrier refers tothe obstacles which are developed due to the issuerelated to technology. It can be said that marketing teamof The Clarence Hotel might face issue related to lack ofeffective knowledge on technological devices in SriLanka.Challenges and barriers to effective communicationWith reference to The Clarence Hotel, it hasbeen analysed that the top management team of thiscompany faces some barriers while communicatingto employees at the time of expansion in Sri Lanka.These barrier affects performance of employees innegative manner. Some common communicationbarrier for The Clarence Hotel are stated as below:Linguistic Barrier: This barrier is alsoknown as language barrier which mainly occurswhen two or more people are not interacting withone another in common language. In context of TheClarence Hotel, this barrier might occur wheninformation of new hotel in Sri Lanka is beingdiscussed with related person. INTRODUCTION
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Challenges and Strategies for Communication in The Clarence Hotellg...
|6
|794
|95
Challenges and Strategies for Communication in The Clarence Hotel's Expansion in Sri Lankalg...
|1
|576
|30
Business Plan of Shangri-La Hotelslg...
|2
|618
|204
Communication Dinner at seaside Assignment PDFlg...