Marketing Material : Harbour Hotels
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Added on 2021-02-19
Marketing Material : Harbour Hotels
Added on 2021-02-19
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Marketing MaterialHarbour Hotels, a luxurious and stylish brand ofUnited Kingdom within the hotel industry islooking forward to expand its business in Sri Lanka.Board of directors of Harbour Hotels Group UK,has decided to launch a resort in Colombo, SriLanka, because this country is being considered as afavoured destination for different tourists that arelooking forward to spend their holidays in warm,wild and peaceful place. Due to, terrorists attack onEaster Sunday on a luxurious hotel in Colombo, it issaid that tourism industry has reached to a decliningposition. Still, Sri Lanka was being considered as afruitful country consists with tourist destinations,which attracts travellers to enjoy their holidays in acountry with greenery.Resort in Sri Lanka Differences in perception and viewpoint: Anotherbarrier, which can be faced by Harbour Hotels GroupUK, is the viewpoint of its targeted audience, because ifthe individual (receiver) is less interested on the same, itis may be possible that information might hardly getcollected by him or her.Language differences and the difficulty inunderstanding unfamiliar accents: Sri Lanka's officiallanguage is Sinhala, and most of citizens of this countrybelieves in communicating in this language only. It ismay be possible that if Harbour Hotels Group UK,develops a promotional act with English, it might createproblem for the hotel to target or communicate most ofthem.Challenges and barriers to effective communicationThere are many reasons why interpersonalcommunications within the Harbour Hotels GroupUK may fail. Sometimes, communicating themessage (information) may not be received exactlythe way the sender intended. It is, therefore,important that the communicator of Harbour HotelsGroup UK, require to check the deliver report, inorder to check that message is clearly understood bythe received or not. In present context, some ofbarriers that Harbour Hotels Group UK might faceare given beneath:Use of jargon: While communicating informationwith outside of Harbour Hotels Group UK, itwill be required for managers to communicate inan easy or favourable language which is beingpossess by targeted audience.INTRODUCTION
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