Marketing Mix of Starbucks Corporation
VerifiedAdded on 2022/10/19
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AI Summary
The article discusses the marketing mix of Starbucks Corporation, a leading coffeehouse chain in the world. It focuses on the product, price, place, and promotion components of the marketing mix and how they help the company to develop a strong brand image and expand its business operations globally. The article also highlights the company's strategies to enhance the in-store experience and deliver maximum satisfaction to customers.
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