Marketing Mix Plan For Bounce fitness

Running Head: MARKETING MIX 0
Marketing Mix
(Student Name)
2/29/2020

MARKETING MIX 1
Table of Contents
Introduction......................................................................................................................................2
Marketing Mix.................................................................................................................................2
Recommendations............................................................................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

MARKETING MIX 2
Introduction
Bounce fitness in 2001 was founded by Margaret house with a single aerobic room. However, it
has grown over time and now has four fitness centers in Brisbane, Sydney, Perth and Cairns. The
gym offers excellent health and workout facilities in Australia. It provides nutrition, coaching
and other similar services to improve health and fitness. Every three years the company updates
its equipment and offers unique services. The center, where technical training equipment is
offered, provides a better atmosphere with music, aerobic classes and other rotating classes
(Bounce fitness , 2020) .
In the following part there will be detailed analysis of the marketing mix that the company has
adopted as well as the way they can enhance its performance to the certain extent.
Marketing Mix
Product
Bounce fitness offers all the facilities according to customer needs. The key providers include
tailor-made programs to improve people's wellbeing and health. It used various facilities to
provide different customer support. Bounce fitness also offers services through open health
courses, without regular services. They also provide online fitness program in which at home you
can take classes. They also provide additional services of spa, steam bath etc. There are various
product like nutrient products has been provided by the Bounce Fitness and sell at a very
nominal price to increase the customer base of the company.
Price
It offers mixed pricing services where some of the facilities are sold at comparable prices as a
contrast with other fitness centers. It also charges a premium price for special services such as
exercise related to a particular health issue or the bodybuilder, etc. They provide personal
training for which extra amount is taken from the clients. The company provides heavy discounts
on occasions and on the new year eve for the full year membership programs. The price of the
gym membership is little high in comparision with their competitors in the market.