TESCO Marketing Mix: Promotional Strategies and Effectiveness Analysis

This report provides an analysis of TESCO's marketing mix, with a specific emphasis on the promotional strategies employed by the company. The analysis explores both online and offline marketing activities, highlighting how TESCO utilizes these channels to promote its brand and products. The online strategies include the use of social media platforms like Facebook, Instagram, and Twitter for regular updates and advertisements, as well as the maintenance of an official website and application to provide product information and company updates. Offline strategies include word-of-mouth marketing and sponsoring charitable events to reach a wider audience and enhance brand awareness. The report also mentions the significance of the promotional mix and its impact on attracting customers. References to relevant books and journals are also provided.

MARKETING MIX
Marketing mix
Marketing mix is basically the series of actions as well as activities which organizations use for promoting the brand as well
as its products. One of the most significant aspect of marketing mix is promotion.
The promotional mix of TESCO is highly imperative as well as remarkable and thus helps them to attract the customers to a
great extent. TESCO seeks the support of both online and offline marketing activities for promoting its products and for
taking the brand message to wider audience. Within the online mode, TESCO makes use of social media, television
advertisements and most importantly its official website for advertising its exceptional services and products. On the various
social media websites like Facebook, Instagram, Twitter TESCO continuously post the various updates as well as events and
seminars being held by them. Company remains active on the social media websites and thus advertises its products and
brand on regular basis. Besides this, TESCO also constantly updates its official website and application and provide the
various kinds of information about products, its organizational culture, services etc which helps the customers to aware
about any new product launched by them. Within the offline activities of marketing, TESCO generally promotes its brand
through word-of-mouth and by sponsoring various charitable events. By sponsoring the various charitable shows, company
take their brand message to the wider audience and thus make them aware about their presence in the market.
REFERENCES
Books & Journals
Thabit, T. and Raewf, M., 2018. The
evaluation of marketing mix elements: A case
study. International Journal of Social Sciences
& Educational Studies.4(4).
Baker, M.J., 2016. The marketing mix. In The
marketing book (pp. 319-335). Routledge.