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MARKETING MIX Marketing mix Marketing mix is basically the series of actions as well as activities which organizations use for promoting the brand as well as its products. One of the most significant aspect of marketing mix is promotion. The promotional mix of TESCO is highly imperative as well as remarkable and thus helps them to attract the customers to a great extent. TESCO seeks the support of bothonline and offline marketing activities for promoting its products and for taking the brand message to wider audience. Within the online mode, TESCO makes use of social media, television advertisements and most importantly its official website for advertising its exceptional services and products. On the various social media websites like Facebook, Instagram, Twitter TESCO continuously post the various updates as well as events and seminars being held by them. Company remains active on the social media websites and thus advertises its products and brand on regular basis. Besides this, TESCO also constantly updates its official website and application and provide the various kinds of information about products, its organizational culture, services etc which helps the customers to aware about any new product launched by them. Within the offline activities of marketing, TESCO generally promotes its brand through word-of-mouth and by sponsoring various charitable events. By sponsoring the various charitable shows, company take their brand message to the wider audience and thus make them aware about their presence in the market. REFERENCES Books & Journals Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies.4(4). Baker, M.J., 2016. The marketing mix. In The marketing book (pp. 319-335). Routledge.