Marketing Mix

Marketing mix

Table of Contents
Executive summary :........................................................................................................................1
Introduction:.....................................................................................................................................1
Target market :.................................................................................................................................1
Product :..................................................................................................................................2
Price”......................................................................................................................................2
Place:......................................................................................................................................2
Promotion:..............................................................................................................................2
Conclusion:......................................................................................................................................2
References:.......................................................................................................................................2

Executive summary :
The principle of marketing is refers to the process which helps including managing the fours p’s
in the effective manner so that organisation are able to achieve the desire results in the targeted
market places. The marketing mix is method or the process to place the right kind of product and
service in the proper place and offering that reasonable prices which helps the company to
generate the desire outcomes in market place.
Introduction:
The marketing mix involve the managing an 4p’s of the organisation to achieve the desire
results in the market place . in the another words it can be stated that it helps in making the
effective strategies to place their goods in the right kind of market place by making proper
promotion activities so that consumer are aware about such goods and services which are
present in the organisation. it involve the product, price, place and promotion which helps the
organisation to achieve their goals by making planning about what kind of goods and service
customer at what price so that company strategies to attach the more customer to the towards the
company goods. These p’s helps the organisation to take competitive advantages in the market
place. under this report, the play station 4 console and Nintendo switch game console are two
brand organisation providing the digital games to the target customer in the market.
Market size of the brands are different from each other as they operates at the international
market place offering trending product for its customer
Target market :
The organisation needs to find out the target segment or the market which have common
desire of then video game so that organisation can reach out such customer and focus on
increasing the market share in the international location. with the help of professional
development programs the organisation are able to make segmentation., targeting and then
positioning its good in the market so that company goals and objectives can be achieved in the
long run. To get the success in the market , the organisation to examine the market to identify the
targeted audience and place their product at the right place where all the customer can reach out
these goods. (Huong, and Sargent, 2016. )
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