Griffith, R., O'Connell Watch Presentation 2022

MARKETING MIX ANALYSIS

Product strategy
 The life cycle of the Finix 6 smart watch is in its growth
stage as it is currently launched by Garmin. There are lots
of expectations that the company is willing to achieve by
this particular range of the smart watch.
 Griffith, O'Connell and Smith (2017) advocated that quality
of the product is also an important aspect to attract more
customers. Therefore, Garmin also emphasises on the
quality of the Finix 6 smart watch.
 The use of Corning Gorilla Glass as a protective shield for
the lens is definitely a great move by the manufacturers
(Garmin.com. 2020).

Pricing strategy
■ The price of the Finix 6 smart watch is fixed on US$ 599.99. It can be
argued that the price of the Finix 6 smart watch is basically relied on
the value based pricing strategy.
■ Nadanyiova, Gajanova and Moravcikova (2018) pointed out that the
value based pricing strategy is also identified as the cost plus pricing
strategy as customers can automatically think about the price of the
product with a proper rationale.