Marketing Mix Analysis: Aldi vs. Sainsbury's

This report analyzes the marketing mix strategies employed by two prominent supermarket chains, Aldi and Sainsbury's. It examines how each company utilizes the 7Ps of marketing (Product, Price, Place, Promotion, People, Physical Evidence, and Process) to achieve their respective business objectives. The report compares and contrasts the strategies of both companies, highlighting their strengths and weaknesses. It provides insights into how these strategies contribute to their market positioning and customer loyalty.