Marketing Mix Analysis of Cadbury Dairy Milk Bar and Lindt 'Excellence' Milk Chocolate Bar

This report provides a marketing mix analysis of Cadbury Dairy Milk Bar and Lindt 'Excellence' Milk Chocolate Bar, including target market, product/brand, price, place (distribution), and promotion. The report uses the STP approach to identify market segments, target market, and brand positioning. It also examines the 4Ps of both brands and compares them using Levitt's model and Aaker's brand personality framework.