Marketing Mix Analysis

Running head: MARKETING MIX ANALYSIS
Marketing mix analysis
Name of the student
Name of the university
Author note

1MARKETING MIX ANALYSIS
Executive summary
The aim of this report is to discuss about the marketing mix strategies for UTAS in view to the
opportunity analysis done in the previous assignment. On the basis of the major external and
internal factors identified, this paper stated about the target market segment for UTAS and their
positioning strategy. In addition, the four Ps of marketing mix are discussed including all these
required aspects. It is expected that the effective and proper implementation of these strategies as
the schedule and timeline stated in this report will ensure the long term operational viability for
UTAS. A long term and a medium term recommendations are discussed in view to the market
development of UTAS in the coming years.

2MARKETING MIX ANALYSIS
Table of Contents
Marketing initiative.........................................................................................................................3
Goals and objectives........................................................................................................................3
Identification of the target market...................................................................................................4
Demographic variables................................................................................................................4
Psychographic variables..............................................................................................................5
Consumption and usages pattern.................................................................................................5
Geographic variables...................................................................................................................5
Marketing and brand dimensions.................................................................................................6
Identification of the positioning strategy.........................................................................................6
Marketing mix strategies.................................................................................................................7
Product.........................................................................................................................................7
Price.............................................................................................................................................8
Promotion....................................................................................................................................9
Place...........................................................................................................................................11
Evaluation and goals......................................................................................................................11
Implementation and schedule........................................................................................................13
Recommendations..........................................................................................................................13
Conclusion.....................................................................................................................................14
Reference.......................................................................................................................................15

3MARKETING MIX ANALYSIS