Contemporary Issues in Marketing

Contemporary Issues in
Marketing

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explanation of marketing............................................................................................................3
Description of marketing-mix.....................................................................................................4
Brief of 4P's of marketing-mix....................................................................................................5
Introduction of products..............................................................................................................6
Application of 4 P's of marketing for M&S................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers to all the activities related to promoting and selling the goods and
services which includes advertisement and market research. This includes various concepts of
marketing such as product, selling, production, marketing etc.(Liu, 2017). Moreover, discuss the
marketing-mix with its importance with all elements of 4 p's product, price, promotion and place.
These all are essential factors of marketing with consumer wants and desire. Further, analysis the
role of marketing-mix with the example of Mark and Spencers, it is well-known brand of UK
that provides all types of products in terms of food, clothing for men, women and kids etc.
MAIN BODY
Explanation of marketing
Marketing is a process that involves all the activities related to promoting, researching,
distributing and selling the product or services (Hayat and et.al., 2019). The principle function of
marketing for companies is to increase the growth of the firm. Many of the organization uses for
achieving goal and objectives in order to gain more profit by selling more and more products or
services. It is the major function for all types of business whether it is small or large companies.
Advertising and selling are also key aspect of the marketing, another aspects are designing,
making content for social media, improving experience of the customer by researching and
establishment of market segment. Marketing is beneficial for business in such a way:
 Brand awareness- By this process it raises brand awareness among people who use
particular product or services, also make memorable for brand to its targeted audience
(Huotari and Hamari, 2017). It can help company to state the mission, vision, purpose
and values. This also fill gap between public and organization.
 Increasing revenue- For every business it is necessary to increases the marketing and
sales that can be help to achieve organizational goals that it increase revenue by
optimizing SEO and website of the company.
 Building trust- Marketing enhance the level of trust that can lead to customer loyalty
which results repeat purchase of the customer that is called brand trust.
In addition to this, there are different marketing strategies that is combination of tactics and
techniques.