Marketing Mix. Business objectives. Marketing mix eleme
Added on -2020-12-09
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Marketing Mix Business objectivesMarketing mix element TacticsMonitoring and evaluation Tomaintainthe qualityand innovationsin product ProductInsightfromthe consumer behaviour Products quality can bemonitoredby feedbacksand responsefrom customers. Toachievesales target PriceLeaders must be on board Sales analysis and performance evaluationcan monitortheprice element. Toaddresseach possibletarget audienceandto convincethemto useservicesof Travelodge. PromotionSocialmediaand radio marketing Thepopularityin digital marketing or socialmediatools like pay per click or searchengine optimizationcan provideits evaluation. Toenhancethe brandvalueof Travelodge. PeopleCustomer interaction strategy It can be monitored byemployeeand customer satisfactionorby feedbacks. Toprovide qualitative services. PlaceEstablishingbasic goals and plans Feedbacksfrom consumers Tosustaingrowth and development. Physical evidenceLearningsfrom socialmedia outcomes Brandawareness can be used as tool tomeasureand monitor this factor. Toimprovethe functionalitywith highlevelof accuracyand efficiency. ProcessUnderstanding benefits Competitive analysisand suggestionfrom stakeholders. Basicmarketing plan of Travelodge Budget The company must ensure that availability of resources before accomplishing marketing strategies. The social media and radio promotion must have specific budget sanctioned so that operational cost does not exceed the planned limits. Executive Summary The marketing plan will help Travelodge to achieve its sales target for its premium launching rooms. The marketing plan will describe the marketing strategies which can be used by the organisation to achieve its objectives Introduction Marketingplanprovidesstrategic directionforachievingthebusiness goals. The marketing plan will analyse the elements of marketing mix so that Travelodge can ensure the success of its newrangeofservices.Itwillalso evaluatetheimpactofsegmentation, targeting and positioning of its services. Aims and objectives To make new premium economy rooms of the company a great success and to enhance their numbers by 1000 with maximum number of facilities for the customers. STP process Travelodge can achieve maximum benefits if its market is segmented. The company can explore its servicesbysegmentingmarketingregionsand targeting selected audience.
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