Comparative Analysis of Marketing Mix: Cadbury Dairy Milk Bar and Lindt Excellence Milk Chocolate Bar

Principles of
Marketing

Executive summary
The aim of this report is to evaluate the effectiveness of marketing structure of both
company such as Cadbury and Lidth. To achieve this aim, the well known marketing model
called marketing mix is applied here and the result of this analyses is that it helps the
organisation to examine their marketing framework and their effectiveness. It is concluded from
this analyse that there are separate pricing and promotional activities which both the company
used in their business.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Explanation of marketing mix of Cadbury dairy milk bar and Lindt ‘Excellence’ Milk
Chocolate Bar..............................................................................................................................4
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10