Marketing Mix and Its Application to Dove Soap by Unilever

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of
marketing mix within marketing
process
Submitted by:
Name:
ID:
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Contents
Introduction 3
An explanation of marketing 3
An explanation of marketing mix 4
A brief theoretical explanation of 4Ps marketing mix
4
Introduction of product/service
6
Application of 4Ps marketing mix to the selected
product/service 6-7
Product 6
Price 6
Place 7
Promotion 7
Conclusion 7
References 8
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Introduction
Marketing process is defined as the procedure of identifying current
opportunities in market, then selecting market which organization wants to pitch
(Rouban, 2022). After it, planning for marketing mix is performed along with it making
proper control towards all the executed marketing plans made by company.
Marketing mix are the tools used by business units in order to promote their products
and services among its customers. The companies are able to identify needs and
wants of people and can produce goods according to it. This makes the companies
proactive and reduces chances of error. With the help of marketing mix,
organizations can even reduce or cut down unnecessary cost incurred within their
businesses. For preparing this report, chosen company is Unilever and are dealing in
consumer goods. The products or Unilever involves various varieties such as ice
cream, beauty products, food, cleaning and personal care products. Soap is the
most producing product of Unilever, even they are first in introducing soap. It is a
public limited company founded on 1929 by William Lever. It's headquarter is in
England, United Kingdom. They are serving across the world having 149,000
employees present globally. This project will include about marketing, marketing mix,
4Ps of marketing mix and the marketing mix application of the product of Unilever.
An explanation of marketing
Marketing refers to all actions taken by the organizations in order to reach out
their products and services among potential customers (Lowe,Kainzbaue and
Ngamcharoenmongkol., 2019). Marketing includes promotion of products through
different modes of advertisement, with this distribution of products throughout the
retailers and lastly selling products to its customers. Initially, marketing was
performed only through limited platforms, but now reach and mode of advertisement
are increasing rapidly. Now, along with offline modes of advertisement, online mode
is also very helpful in generating traffic. Marketing helps in increasing the demand of
products because when sing rapidly. Now, along with offline modes of advertisement,
online mode is also very helpful in generating traffic. Marketing helps in increasing
demand for products because when customers are aware about product they will
start demanding for it. The brand awareness and traffic generation also takes place
when companies are engaged in marketing. Along with advertisement in
newspapers, billboards, radio now companies are taking help of email marketing,
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