Marketing Mix and Its Application in Enterprise Rent-A-Car

Business 4004 1

Table of Content.
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task..................................................................................................................................................1
LO1: Present a knowledge and understanding of the marketing procedure in the present-day
business context...........................................................................................................................1
LO2: Demonstrate understanding of the conception of the marketing mix and explicate how
this is working when developing a new merchandise/service.....................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The term marketing mix can be defined as the process that involves various aspects of
marketing. There are four P's in the process of marketing mix. These four P's includes the
product, price, promotion and place. The marketing is the process through which the
management of the company can increase its sales by using different techniques. A good
marketing technique would result into increase in the profits of the company. This also involves
that the management must formulate a marketing mix plan for the organisation so that it can be
easily executed in the organisation(Deepak and Jeyakumar, 2019). The marketing offers the
goods to the potential customers. The customers than gets attracted by the advertisement and the
needs of that specific product that is produced by the manufacturer in the factory. This report
would discuss about the marketing aspects of the company Enterprise Rent A Car. This is a
company who leases the cars in the country. The founder of the company is Jack Taylor who
established it in the year 1957. the company was initially started with only seven cars.
MAIN BODY
Task
LO1: Present a knowledge and understanding of the marketing procedure in the present-day
business context.
LO2: Demonstrate understanding of the conception of the marketing mix and explicate how this
is working when developing a new merchandise/service.
Meaning and concept of marketing
The marketing is the process to increase the sale of the company by selling its products
in the marketplace. The process of marketing involves various persons. These persons are
responsible for increasing the present day sale of the company. Nowadays, the marketing is done
on online platforms like social media. The company now uses the technique of digital marketing
for increasing its sales in the company. Moreover, it is also required that the company would also
need various types of advertisement that would attract the customers to purchase the products
and the services that are being offered by the business. Hence, advertisement plays an important
role in increasing the sales of the company. Moreover, an effective plan for marketing would
play an important role in the procedure of marketing(Dost, et.al, 2019).
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