Marketing mix - Assignment Sample

MARKETING MIX
FOOTLOCKER

Background of the organization
 Footlocker is an American
sportswear and foot retailer
company and has
headquarters in Midtown ,
Manhattan and New York city
 It operates in 28 countries
worldwide
 Some of the subsidiaries of
the company are-Kids foot
locker, Footaction USA and
more

Contd...
 The company has been endorsing sports based products such
as NIKE, JORDAN
 For the current assignment, Australia based footlocker has
been taken into consideration with stores in Marine Parade,
Southport, queensland.

Overview of Marketing Mix
 The marketing mix could be
divided into a number of
components such as –product,
price, place, promotion, people,
process and physical evidence.
 An analysis of each of these
components helps in
understanding the strategic
positioning of the company.