Marketing Mix: A Comprehensive Guide for Business Growth

Marketing Mix

Table of Content
 Introduction
 Main Body
• Product
• Price
• Promotion
• Place
• People
• Process
• Physical evidence
 Conclusion
 References

INTRODUCTION
Marketing mix is a marketing technique which
focuses on several important areas where a business
needs to focus in order to grow and promote its
products. There are 7 P’s that needs to be taken in
account in order to ensure that the business runs
smoothly and survive in this challenging market. For
this report, Marks & Spencer is considered which was
founded in 1884 in UK. Marks & Spencer is a market
leader in clothing, food and home products, they have
acquired significant market share in UK.

Product
This refers to the product or the services that the
organisation is providing to the customers, the base of
every business depends on the service or the product
that they are offering. In context of Marks & Spencer,
they offer a wide variety of clothing for men, women
and children. Their product list also includes home and
food products.