Implement and Monitor Marketing Activities for Desklib

Implement and monitor marketing
activities

Assessment 2 Task 1 b.
Example of an implementation plan for your toy – what, how, who, how much, by when
Basis
WHAT How Who How much By When
(specific
date)
Product
Company is about to launch
the " Softy face kido mask"
This mask is primarily
designed for the types with
their appropriate sizes and
colors.
In terms of product plan, the
company wants to implement
a Quality plan and a
Differentiation strategy.
The business packages its goods in an
appealing manner in order to attract
customers.
The company may utilize the site to give
product specifications and other
information so that consumers are aware
of the new product.
The
manufacturing
agency and the
production
manager are in
charge.
Manager of
marketing
Website
manager
25 hours with
$55.68 per hour
(25*55.68 =
$1392)
16 hours with $
53.85 per hour
(16*53.85 =
$861.6)
9 hours with $
58.65 per hour
(9*58.65 =
$527.65)
20
September
30
October
15
November
PPrice
For the "Softy face kido
mask” company can adopt
market penetration pricing
strategy.
The organization may set a budget and
long - term economic associated with the
manufacture and production.
Financial
manager
21 hours with $
65.88 per hour
(21*65.88 =
8
November
2021

At first, the business will
provide suitable deals and
promotions in order to
attract more consumers and
gain a competitive edge.
The firm established a
reasonable pricing for the
launch of a new product so
that people could readily
acquire it.
The firm must evaluate its rivals' pricing
strategies in order to properly plan its
own price strategy and get a competitive
edge.
Website
manager
$1383.48)
18 hours with $
58.65 per hour
(18*58.65 =
$1055.7)
21
November
2021
oPlace Company can choose
exclusive and online
ordering distribution
strategy.
Company can adopt wholesaler, retailer,
direct to customer sale.
Supply and
distribution
manager
10 hours
With $81 per
hour
(10*81 =$810)
25
September
2021
o
oPromotion Promotion for company can
adopt social media
marketing, electronic media,
and promotion on websites.
For promotional purposes, company
can utilize social media platforms like
Facebook, Instagram, YouTube,
Twitter.
Traditional marketing methods such as
newspapers, magazines, and banners
can also be used to advertise a new
product.
Marketing
manager,
Sales manager
Advertising
manager
12 hours with $
53.85 per hour
(12*53.85 =
$646.2)
15 hours with $
79 per hour
(15*79 = $1185)
18 hours with
$62 per hours
(18*62 = $1116)
15
November
2021
13
November
2021
16
November
2021
Total cost=
$8977.63