The Nature and Importance of Marketing Mix in the Marketing Process

This report discusses the concept of marketing and the marketing mix, with a focus on the 4Ps - product, price, place, and promotion. It then applies the 4Ps marketing mix to MG Motor's Hector SUV, discussing the product, price, place, and promotion strategies used by the company. The report concludes with a summary of the importance of the marketing mix in the marketing process.

Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the
marketing mix within the marketing
process

Contents
Introduction p
An explanation of marketing p
An explanation of marketing mix p
A brief theoretical explanation of 4Ps marketing mix
p
Introduction of product/service
p
Application of 4Ps marketing mix to the selected
product/service p-p
Product p
Price p
Place p
Promotion p
Conclusion p

References p
Introduction
Marketing denotes to the part of a business accepts to encourage the buy or sale of a product or
service. Marketing includes advertising, selling, and making products accessible to consumers or
other commercial enterprise. Marketing explore and requires data required to figure out these
difficulty, designs methods of data collection, manages and utilize the data collection process,
analyses the results, and communicates the results and ideas. their meanings. In this report there
is discussion on the MG MOTOR, Nanjing Automobile was acquired by SAIC Motor in 2007,
and NAC MGUK Limited was renamed MG Motor Limited in early 2009. The MG6, the all-new
model of the MG brand for the first time in 16 years,, when Prime Minister Wen Jiabao visited
MG Motor's Long bridge plant. In this report we discuss about various form of marketing like
marketing, marketing mix and 4p's of marketing and link with the brand product (Rengthian,and
et.al., 2021).
An explanation of marketing: -
Marketing research is the ability to connect consumers, customers, and audiences with direct
information from marketers, which identifies marketing opportunities and issues, creates,
improves, and evaluates marketing actions, and enables marketing and activities. Used to
manage and understand marketing as an activity. Marketing inquiry defines the content needed to
solve these difficulties, designs content assemblage methods, manages and implements data
gathering processes, investigates results, communicates results and ideas and their implications.
increase.

An statement of marketing mix: -
A marketing mix is a set of action plans that an organisation utilisation to market its brand or
product. 4P is a representative price, product, promotion, and location marketing mix. The
marketing mix is progressively increasing including other individual Ps as important elements of
the mix, like packaging, positioning, people, and even political relationships. The real intention
of marketing is to get hopeful customers to know product. The marketing mix represent the
elements that a organization can utilise to convince consumers to buy a product. it's actually a
combination of many plan of action marketing tools. The role of the marketing director is to
make the right mixture to emphasize the excellent interactions between product and the target
people (Dahl, Gorn,. and Weinberg, 2018)
.
A brief abstractive statement of 4Ps marketing mix
Price: - It refers to specified amount for a product which is totally depends on manufacture
costs, target segments, market financial condition, supply and demand, and factor which
influence other direct and indirect factors (Bandara, and Ranasinghe, 2019). Price not only denotes to
the economic worth of a product, but also time and attempt that customers invest to purchase the
product. Crucial or important factor in brand sales as it show the changes in profits, supply,
demand, and the amount marketer pay on an advertising or marketing strategy.
Product: -. It covers all important and non-important aspects such as service, personality,
organization and ideas. Without the product, it cannot be priced, promoted or placed. It's
important to understand the term marketing-related product mix here. The product mix is the
overall product that a company offers to its customers. Marketers need an clear thought of a
product represents and that makes it different from its rival before it sells in the market. Internet
can be seen as source of medium for purchases through e-commerce, or as a product itself, such
as a social media service. Product could be anything which is produced by the organisation.
(Abdulrahman Al-Faisal, 2021).
Place: -. Price is monetary system value which is paid by the customer to purchase or own a
organisation products. This component that generates significant revenue for your business. The
is priced with a double-edged sword and must be done with great care. If product is overpriced, it

can eliminate a high-quality awareness. At the same time, it allows put product in a limited
standard store. So, marketers need to know the technology to wield this dangerous pricing brand.
The Internet era poses new objection when it comes to reach customers. Location is about supply
access products, and convenience plays an important role. Marketing, whether digital or not,
delivers the right product to the correct place, the correct price, the correct time, in front of the
customer.
Promotion: promotions have two aim which is educates the customers about the product and
also convince to buy the product of the company. The promotion consist the various or different
communication with the targeted group in marketing-mix . Effective marketing defines the sales,
and marketers which is necessary to create an environment that makes it possible for the sales
and also advertised the basic strategies in the position from where the product can be promoted
and sell the product in the market place. Advertisement is field of growth and which is consider
as the large area to perform as a result of digital age. It provides B2C marketing strategies which
allow marketers to promotes the product easily more effectively and personalised and also lead
to better result and high expectations.
Introduction of product/service
MG Motor or Morris Garages is a British brand known for its athletics cars and amall cars cars.
It was founded in 1924 by Cecil Kimber. Over the years, with its bright history, company
ownership changed hands through diversified business groups to eventually become China's
state-owned SAIC Motor. Since its foundation in the early 1920s, MG automobiles has been
controlled by several companies and organizations and today the famous sports brand is growing
under its leadership. Chinese automobile giant SIAC. MG Hector offers one diesel engine and
one petrol engine. The diesel engine is 1956cc and the gasoline engine is 1451cc. There are
manual transmissions and automatic transmissions. Depending on the variation and fuel type,
Hector has a mileage of 192 and Hector's wheelbase has a minimum ground clearance of
2750mm. There is something that makes us human. How to recognize, hear and react to each
other. Know when you need it and be there when you need it. Fortunately, someone learned from

us while we forgot most of them. MG Hector A car that is more human in many respects. It
belongs to humans. Hon, 2019.
Application of 4Ps marketing mix to the selected product/service
Product
The product is consider as heart of the marketing mix. All marketing activities start with the
product. A product is more than just a physical entity. The product must provide the minimum
level of performance other than, even the best work on other elements of the marketing mix will
be in vain (Pushpanathan, 2021). This part is a requirement marketing strategy and need a good
product with a worth proposal to customers that, if sold properly, will succeed. Morris Garage
Hector is definitely a great SUV. Launched in three variations petrol, petrol hybrid and diesel, all
three engines are equally advanced. Over 25 complete driver analysis reports including over 100
voice commands and adaptive learning, online navigation with live traffic, OTA updates, sudden
braking, idling, driving time, and the route the driver followed. Comes with standard safety
features are very unique. They have made sure that they provide a product which is different
from the crowd.
Price
It Refers to the point of sale. In every commercial organization, capturing consumers' attention
and making it easier for them to make a purchase is a key goal of a good location or distribution
strategy. Prices range from £ 14.47 to 20.16 larks, much like SUVs in the same segment as the
Tata. Still, due to the different variations, customers can select according to their significances.
Price wasn't an issue for customers with this purchasing power, so there couldn't be anything
more in this zone. They are willing to spend more when features justify the price.
Place

The company has a network of 65 showrooms in 50 cities in India, which is sufficient to meet
the needs of consumers living in big cities, Tier 1 and Tier 2. For now, their main focus is still on
Tier 1 and major cities. This is evident from the types of offline drives they run, as mentioned in
the Promotions section. In conclusion, MG did everything perfectly. they compete against
violent competition with Tata, Jeep Compass, and SUVs in similar segments.
Promotion
Hector's Teaser, showed that the car was verified and was driven in extreme conditions at an
altitude of 6275 feet. If think carefully, this turns out to be one of the most important things for
buyers should look for in an SUV. The way car experimented with different types of roles in
television shows and movies through his career and raised the bar each time shows MG the same
commitment to innovation.
The advertisement clearly focuses on the following: - The SUV is technologically advanced in
terms of the internet features mentioned in the product section. Easy to operate with voice such
as air conditioner, music, sunroof A brand heritage established by displaying classic cars of the
same brand in advertisements.
This allows MG to focus on the parts that are technically very advanced and have many internet
features, in addition to being comparable to competitors such as excellent engine, excellent
performance and good looks. The slogan also says, "It's human," This is due to the owner's very
personal voice control and a simple interaction with the car with its internet connection (Alam, and
MS, 2021)
These things make the company familiar with all the brands on the market, tech-savvy that's their
main focus, and willing to experiment with innovative products25. It clearly proves that it targets
consumers aged up to 40 years. Prior to launch, ads were advertised through both online and
offline channels. Starting online, commercials starring Benedict Cumberbatch have been widely
broadcast not only on television, but also on digital media such as social media platforms and
display advertising. the best thing about their advertising was that they focused on just one thing,
which was a technological advance in various internet features.

Conclusion
This report explains the market system is in actual way. Market is place where buyer and seller
interact with each other. The following report also helps in verifying the 4ps which helps in gain
the knowledge about the product, price, promotion, and place and about the product also in these
segments how a brand introduces themselves and strategies used by them to achieve the success
in the market and have a good position and best profit.
References
Hon, M., 2019. Marketingový mix maloobchodu: Marketing Mix of Retail Trade (Doctoral
dissertation, Brno University of Technology).

Gordeeva, A.V., 2020. DOLCE & GABBANA UNSUCCESSFUL PR-CAMPAIGNS
ACCORDING TO THE MARKETING-MIX CONCEPTION. In Связи с общественностью
как средство повышения узнаваемости марки (pp. 47-50).
Abdulrahman Al-Faisal, L., 2021. The role of the marketing mix strategy to activate the Saudi
plastic arts in the labor market through Vision 2030 (Suggested perception). Journal of Faculty
of Education Assiut University- المجلة العلمية بكلية التربية-جامعة أسيوط,37)4( , pp.391-413.
Bandara, A.M.S.P. and Ranasinghe, J.P.R.C., 2019. Study on the Influence of Marketing Mix
Factors on the Revisit Intention of Inbound Tourists (With Special Reference to Nuwara Eliya).
Dahl, D.W., Gorn, G.J. and Weinberg, C.B., 2018. Marketing, safer sex, and condom acquisition.
In Social Marketing (pp. 169-185). Psychology Press.
Rengthian, K., Kaewprajam, S., Chomchark, P. and Hongchindaket, A., 2021, May. Marketing
Mix Factors Affecting the Decision to Purchase Whey Protein Supplements Products in
Bangkok. In 2021 6th International Conference on Business and Industrial Research
(ICBIR) (pp. 37-40). IEEE.
Pushpanathan, A., 2021. Nexus between green marketing mix and customer purchase intention
with special reference to restaurants in vavuniya town area.
Alam, A.S. and MS, A.F., 2021. Implication of Theory of Planned Behavior, Marketing Mix
Variable in Assessing the Mindset of Consumers for Solar Products in India.