Marketing Mix and Interrelation of Marketing with Other Functional Units in Aldi

Content
Introduction:
L01: Explain the role of marketing and how it interrelates whit other functional units
of an organisation
L02: Compare ways in which organisations use elements of the marketing mix (7Ps)
to achieve overall business objectives
L03: Produce a marketing plan for an organisation that meets marketing objectives
L04: Develop a media plan to support a marketing campaign for an organisation
Recommendation:
Conclusion:
Reference:

INTRODUCTION
Marketing is management process responsible for predicting and satisfaction client’s
needs. Marketing is selling Hope. Father of modern marketing Kotler (2013) said”
Marketing is an organizational function and a set of process for creating,
communicating and delivery value to customers and product “. The basic idea of
market is an exchange process to create value, the organization offer a product, or a
service and client pay money in return for product or service.
With the help of business marketing, any company can achieve success and fulfil
its aims as it provides a road map to success. Businesses use marketing aims and
objectives to control and measure the effectiveness of their business operations.
When the company thinks to promote its services and products they firstly focus on
market research and analysis it. It is very important for company to understand the
needs and preferences of its customers before implementing any new strategy.
The present report is based on role of marketing in the success of business and it
will cover interrelationship of marketing with another functional unit of an
organization.
L01: Explained marketing role and how it interrelates with another functional
unit of an organisation
To the face of the company, role of marketing is to serve material producing and the
coordination to represent the organization. The job of the people in marketing
department is to reach expectations of client’s and the investors, although creating
an overarching represent a company image in the positive way Working as the
assistant manager of ALDI, the manager of the marketing should be completely
aware of the situations of marketing according to the providing situation, of the
current marketing in which the company is operating.
This report is designed for the marketing manager of the ALDI
Overview of the organisation:
ALDI is the largest discount chain supermarket, founded in 1946 in Germany.

The supermarket provides fresh food, groceries, wine, home product and cloths, is
provide an affordable price.
Marketing department of ALDI
The department of marketing is to sell, promote and advertise the product and
service to customer. In ALDI department of marketing team is to ensure that the
products are been correctly launched in market and is maintained the consumers
need.
ALDI company deals the marketing of its product and service in market through the
publicity and branding of the products by increasing the involvement of clients.
Marketing Roles and Responsibilities in the ALDI company. Planning, selling,
distribution, researching of market, finance, communication, development of product,
promotion, etc.
Function of marketing in the organization business plays a crucial role. In ALDI
organization marketing function plays crucial role. The important marketing function,
of Aldi helps manager in analysing and determining environmental relation between
customers and competitors.
The reason of Aldi organisation to gain higher profit is by selling goods and services
in manner by satisfying the needs of targeted audience and capture its attention.
Aldi consider these prominent functions helps the organisation to increase the
knowledge of the demand and performance of the ALDI on the basis of buyer
marketing strategy.

Marketing Roles and Responsibilities relate for broader organisation:
Marketing function Responsibilities is to listen the needs of the customers. The
functions include the company's internal channel by creating the surveys to get the
information of the customer support and the sales team which is relevant for the
future marketing strategies. Its responsibilities are to track the change in trend and
monitor the competition. The other responsibilities is to create the value of the brand
as the brand represents the feeling of the products and services the company
shares.
Marketing team is responsible for creating the image of the business, ideas and
messages to communicate the values to the brand. The team of marketing has to
keep searching for the tools which help in marketing.
Organisation duties relating to the work environment can and should be delegated
to those people manager or leader who position is to maintain on overview of and
deal with activities from an organisation an economic perspective.
Work environment group department has group, the group working resource,
including both employer and employees department head will made representative
of different activities in a team. The tasks of the work environment group are e.g. to
initiate and monitor safety inspections, provide a link between the Department and
the Work Environment.

The role of the employee includes to perform specific task and duties for the
employers of the company in exchange for compensations by the employees (trade
unions). Employees role is to proper identify the problems of the customers and
solve the issues of the customer and satisfy the needs of the customer and the
organisation by maximizing profit.
Manger's role- Managers of marketing were responsible for the development,
implement and execution of plan for the entire department and for the organization.
The key role of manager is to attract more potential customers and retain its existing
customer.
Identified needs of clients, know about their needs requires extra communication
and sincere effort. Sometime clients do not identify the customers need, that’s why
identifying the needs helps them to make life easy. Not only satisfaction is completed
with marketing, it should also identify the needs and wants of customers.
Analysis of Market forces, most of the factors affect the marketing by both direct
and indirect manner (Hanlon 2019). To influences the marketing strategy marketing
team can analyse the affecting factors through the Porter Analysis. Porter's 5 force
analyse and identify the framework of competitive environment.
Innovation includes design and development of product: The trends of
marketing is constantly changing every moment and it should be measured by
organization would pay more attention to the present trend, client choice and present
technological innovation (Foxhall 2017)
Price and communication. Before entering product into competitive market,
organization should to take care with the price and competitors, each business has
its own values and is important to fill the demand with the clients through its
important values. When any product or service is in demand price is gone up but
should not be overpriced otherwise can reduce customer loyalty.
Marketing Current and Future Trends
The trends of the customers in market is rapidly changing. Thus, the Aldi should
examine the different marketing trends to satisfy the needs of the customers.

Functions of Marketing remain same for both B to B, and B to C, for both type of
business relation of public, direct marketing, marketing of events, digital marketing
included in marketing function (Peck, et, al 2013).
For Aldi organization its focus is to remain the coordinated with other functions in the
department with better market strategies . At Aldi all organizational function like
management, production, finance accounting, head office working together. In
respect to the B2B and the B2c activities of business the organization can be helped
on achieving the objectives of the desired business.
Marketing department role interrelated with another department in Aldi
The interrelation between different functions of the market contributes towards
development of an efficient marketing strategy that can address the wider aspects of
the management process. Establishing a suitable marketing strategy is crucial for the
business to build better relationship with their clients. It may have a positive impact
on the performance of a business. The organization may be able to understand the
varied demands of the customers with the help of this strategy. Feedback from
clients may help the business to understand these aspects in a better manner. In
Aldi all organisational functions as finance department, accounting, production,
management, head office etc. Marketing is an effective function which is useful for
the business to develop an effective image of the business among the customers.
The cooperation of different departments may be helpful for organizations to gain
better advantage in the industry and enhance their overall quality of output.
Interrelation with operation and production
The manufacturing of the product with the stage of the development of specific
products directly affect marketing department. The management may ensure adding
value to the products to fill client’s needs.The marketing team may enhance their
sales and distribution process effectively.
Interrelation of head office organizing.
Success of department depends on the people who are working. Effective
employees may help the business to improve their performance in the industry and
gain better advantage for further development.