Marketing Mix of Palmolive: Product Strategy and Recommendations

Marketing Mix refers to an appropriate combination
of different elements of marketing, which a
company uses in order to market their products
appropriately to its customers. In this context, below
is the marketing mix of Palmolive, which is a brand
of Colgate-Palmolive organisation, that specialises
in beauty care products.
Another strategy is related towards developing and
introducing new and effective products that are in alignment
with the latest trends within the market, such as organic body
washes and skin care products. This would further help the
company in strengthening its product portfolio in an effective
and essential manner.
Furthermore, few features could be added by the company
within their product portfolio which could ensure their higher
durability, as well as effective use while travelling in
different areas. All such aspects would contribute in a
positive manner in context of facilitating its marketing
practices.
Product mix contains the strategy of the firm which
it appropriately implements in context of
developing and presenting its products within the
marketplace. Furthermore, it reflects upon the
product portfolio of the firm and strategies to
further promote the same. In context with
Palmolive, the product strategy which the firm
includes is related to Diversification. It has several
beauty products under its product portfolio which
covers the diverse needs of customers.
Furthermore, due to gel and paste based offerings,
it adds to the unique features within the products.
One such product related to the same is Palmolive
Naturals, which is a body care offering by
In addition to this, the organisation's products are
distributed amongst 5 broad and different categories,
which have separate and unique product lines. For
example, one product line of the company sells body
soaps, shampoos and haircare items, which have
several natural ingredients ranging from sea, mint
and lime minerals. Such diverse product line assists
the customers towards choosing products from a
wide variety of offerings.
Moreover, the firm's product strategy also includes a
high level of inclusion of natural ingredients for
appropriate and added benefits, along with
eradication of scope associated with side effects or
any other skin issues which are very common with
the beauty and skincare products. Hence, traditional
design of the offerings usually upholds the firm's
position in the marketplace.
However, the company must focus upon certain essential
and appropriate aspects that would further help the firm
towards appropriately and effectively enhancing its
product strategy and become more competent when it
comes to developing and marketing their offerings. One
such strategy is related to enhancing the product and
service benefits to additionally ensure provision of added
advantages to customers related to their products. This
could be very well achieved from elements, such as
warranties, helpline services, after-sales services and so
forth.
Marketing Mix
INTRODUCTION
CONCLUSION
Hence, marketing mix is a highly appropriate and effective
factor that must be adopted by an organisation in relation to
enhancing the scope of marketing of their products.
Furthermore, analysing different aspects such as product mix
would further develop effective scope of the organisation in
context of ensuring improvisation in processes used by the
organisation.
REFERENCES
Datta, H., and et. al., 2017. How well does consumer-based
brand equity align with sales-based brand equity and
marketing-mix response?. Journal of Marketing. 81(3). pp.1-
20.
PRODUCT MIX