Contemporary Issues of Marketing Mix

Contemporary issues
of Marketing Mix

Table of Contents
INTRODUCTION ..........................................................................................................................4
Defining the Marketing .........................................................................................................5
Illustrating Marketing Mix ....................................................................................................5
Brief explanation of 4Ps Marketing Mix...............................................................................5
Introduction of Product/ Services...........................................................................................6
Elements of 4Ps marketing mix to the selected product/ service...........................................6
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is considered as the spreading of awareness regarding the brand and product and
services which company is planning to sell in the market area as well as it also refers to the in
depth research of the requirements as well as desired of the consumer is which provide assistance
to the commercial businesses in order to guide and a attain every requirement of the customer
base. Marketing has several different types of the segments and these segments can be of any
different stage which impacts the global market area effectively and efficiently. The issues of
current marketing techniques are enhancing due to the dynamic alteration in the economy of
global organization as well as countries in addition to this the method support the customer base
in accordance to be more prepared regarding the services and the merchandise and it also assist
in making the people more familiar in respect of the products and services which are offered by
the company and also make them to buy the goods in there specific market area which they are
focused on targeting (Borden, and Mahamane, 2020). Moreover to this marketing mixes the
particular component which involves the area of concentration as the element of broadband of
marketing. The following report will cover about the brief description of marketing mix as well
as working of marketing with the assistance of 4 p of this framework. It will also offer suitable
introduction of the good and also how the framework of marketing makes impacts the specific
organization as well as its product in the market area and its sales. The following report is based
on the organization enterprise cars with focus in offering several facilities and services to their
consumer base regarding the taxi services, they are also provide cars on rent and many more.