Relevance and Importance of Positioning and Repositioning for Marketers

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Added on 2023/04/06

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This article discusses the relevance and importance of positioning and repositioning for marketers. It explores the implications for business performance if such moves are successful. The article also provides insights on Burberry's brand positioning and how it will change as a result of the repositioning process. Additionally, it suggests two methods that brands like Burberry can use to achieve repositioning.

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Relevance and Importance of Positioning and Repositioning for Marketers

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