Contemporary Issues in Marketing Individual Written Report

Contemporary Issues
In Marketing
Individuals

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
An explanation of marketing......................................................................................................3
An explanation of marketing mix...............................................................................................3
A brief theoretical explanation of 4Ps marketing mix................................................................4
Introduction of product/service..................................................................................................4
Application of 4Ps marketing mix to the selected product/service.............................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
An effort by business to sell its product and services and promoting them by including
marketing research and advertising. Its a process of creating products. communicating with
customers and delivering them product and services with best offering. There are many types of
marketing that includes influencer marketing, relationship marketing, outbound marketing,
inbound marketing and content marketing. By applying different marketing strategies on
prospective consumers company can turn them into perspective buyers of their product and
services. A set of marketing mix is used by different companies to promote their products in the
market. This report is being made in the context of Morrisons , a supermarket in UK having its
head quarter in Bradford, UK(Bruskova, 2019) . The aim of this report is to explain the concept
of marketing mix with detailed analysis of 4P's mix with respect of product and services and
application of 4P's in marketing mix.
TASK
An explanation of marketing
A marketing does not only include selling product and services but its a wide range of actions
that a company can take to attract an audience in the company through quality messaging.
marketing aims to provide valuable goods and services to consumers through various content for
long term by strengthening brand value that ultimately results in increasing sales and
profitability. Its a necessary process of research, analyse and conduct surveys of your consumer
from the time of product formation. Marketing creates awareness about the product and
influence potential buyers that how a particular goods can satisfy their needs. Company can
apply marketing strategies on both existing as well as new products and customers (Demirbag-
Kaplan and Cavusoglu, 2019). With the rapid advancement in the technology, its become
essential for a company to promote their goods and services with the most effective and efficient
method to generate buyers and to stand in the market.
An explanation of marketing mix
Its a process of mixing different ideas and plans of marketing with marketing strategies to
promote specific product or brand. A company needs to consider on various sides of product and
marketing before formulating the marketing strategies. Providing knowledge about your product
to the public and advertising to expand your reach to build a connect with the people with