Nature and Importance of Marketing Mix for Desklib

Nature and Importance
of Marketing Mix
Table of Contents
INTRDUCTION..............................................................................................................................3

TASK...............................................................................................................................................3
An explanation of marketing..................................................................................................3
An explanation of marketing mix...........................................................................................4
A brief theoretical explanation of 4P's marketing mix...........................................................4
Introduction on product/service..............................................................................................5
Application to 4P's marketing mix to the selected product/ service.......................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRDUCTION
Marketing is basically a process or technique which is used by organization for
increasing the popularity and sale of the various products in minds of customers at maximum
level. In this technique organization is used some effective strategies for increasing the reach of
their services and products in various destinations and to all customer segments. It includes
online advertising, promotional activities, effective distribution channel, allocation of budget,
and others. The chosen organization is Mark and Spencer which was established in 1884. It is the
largest store in UK and they are dealing with wide range of products home appliances, grocery
items, fashionable cloths and others. This report will cover the description of marketing and
marketing mix, a brief theoretical explanation of 4P's marketing mix (Aitchison, Aitchison and
Devas, 2021). It also cover the introduction of service/product and application to 4P's marketing
mix to the selected product/service. Due to the use of effective marketing procedure and
strategies company are able to identify the valuable customers for their product quickly.
TASK
An explanation of marketing
The main purpose of using marketing procedure by organization is to maintain strong
communication with all customer segments regarding their product and services for long time. In
the process of marketing many digital platforms and updated equipments are used by
organization for run their operational activities and services smoothly. Due to the use of different
type of marketing strategies firm are able to expand their services at international way. With help
of marketing methods, organization is also able to facilitate reliable and accurate to all customer
segments within low time. In relation to Mark and Spencer, management are used various social
media, apps and their own official portals for increasing the availability of their product at high
range between customers or in various locations. Due to the use of this technique, company are
able to deliver the best quality products to their customers in time according to their wants and
desires. The main benefit for using digital equipment's by organization is to understand the real
problems of the customers quickly. In this way company are able to deliver always best quality
products to customers in time.

An explanation of marketing mix
Marketing mix defined as a combination of various actions or elements which is adapted
by Mark and Spencer for increasing the sale of various products at maximum level. With help of
this procedure organization are able to target those customers who are liked their products very
much which leads to enhance the revenue and productivity at maximum level. In the process of
marketing mix majorly four stages are involved which includes product, price, place and
promotion. The combination of 4P's elements supports the organization to run their departmental
and operational functions smoothly. The main and highly popularised product of this
organization is food products, fashionable cloths and others. Due to the effective use of
marketing techniques firm are able identify customers such as women's and suitable locations
where their products are easily consumed at higher rate.
A brief theoretical explanation of 4P's marketing mix
As already mentioned above marketing mix is a set of actions which is used by
organization in aspect of four elements (Ali and Muhammad, 2021). It includes product, price,
place and promotion. With help of this technique the overall productivity, ability and potentiality
of organization is easily increased within short duration at different locations.
 Product – It is defined as increasing the availability of various products with unique
features to customers at large scale through both online and offline mode. In respect of
Mark and Spencer, when management increased their product availability in various
locations, then definitely the convenience is easily enhanced to users for buying a desired
product within low time. In this way the popularity of their product are easily sustained
for long duration. It leads to attract the customer at large scale.
 Price – It refer to maintaining premium and valuable price in the various products by
company for enhancing the popularity and profit of their business effectively in market.
In relation to Mark and Spencer, price is a very essential part for firm during the time of
supply and sell their products to customers. Due to this management are various pricing
strategies in their products such as discount offers, skimming pricing, competitive pricing
and others. Due to using these strategies firm are able to sell their product to consumers
at maximum level according to their own price.
 Place – It means that choosing reliable and suitable location by the management and due
to selecting right location customers are easily attracted in large number. In respect of