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Marketing Mix Assignment : Nissan Motor

   

Added on  2021-02-19

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MARKETING MIX
Marketing Mix Assignment : Nissan Motor_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1A ........................................................................................................................................1Activities and phases of marketing ............................................................................................1Role that marketing plays in creating the values for consumers.................................................3Engagement and their influence of Stakeholders on the marketing activities of Nissan............5TASK 1B.........................................................................................................................................6CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................7
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INTRODUCTIONMarketing Mix is the set of tools and techniques that an organization uses to achieve it'smarketing objectives in the chosen marketplace. It consists of four levels of marketing decisionthat are product, place, price and promotion. It is a strategy that a firm use to develop a productthat is offered to the customers. The objective of this strategy is to produce the right product,offering at the right cost at the accurate place with exact promotion strategy. Nissan MotorCompany is a Japanese multinational automotive vehicle manufacturer. The company has itheadquarter in Nishi-ku, Yokohama, Japan founded in December 1933. The company deals inAutomobiles, commercial vehicles, luxury vehicles etc. Nissan is world's largest electric vehiclemaker with a worldwide sale of 320000 plus vehicles as in April 2018. The report includes theactivity and phase of marketing that includes the role of marketing mix, the role marketing playsin developing value for consumer. Customers, Employees, Competitors and Suppliers that has ainfluence on the marketing activities of Nissan(Stead Mand Hastings 2018).TASK 1A Activities and phases of marketing Marketing process:Mission:Mission describes the reason behind existence of the firm. Before beginning, leaders has to planor set the goals or the objectives to find the way of running the business as it gives direction. Forsome employees, it works as an aspiration or a motivation, and for others it works as the specificgoals to achieve. Mission should be specific, realistic, and measurable and should be meet in theparticular time i.e., it should be time bounded. Nissan has well planned its mission for futurebenefits.Situation analysis: After setting the goals and objectives,Nissan company is researching about its market positionand its competitors. This includes analysis of customer demands, business strengths andweaknesses in comparison to its competitive companies. It looks into the opportunities ofincreasing its market value and business, the external factors that are affecting its working and1
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