(solved) Marketing Mix : ALDI
Added on -2020-07-23
| 19 pages| 5604 words| 75 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 19 pages
MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing function...................................................................1P2 Roles and responsibilities of marketing relate to wider organizational.................................4TASK 2............................................................................................................................................6P3 Marketing mix to the marketing planning process and its comparison with otherorganizations...............................................................................................................................6TASK 3............................................................................................................................................9P4 Marketing plan.......................................................................................................................9CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is a term where buyer and seller met with each other for exchanging goods andservices with mutual understanding. In fact merchandise is a management of promotionalactivities at a marketplace by satisfying the needs and wants of domestic as well as foreigncustomers. Basically this report is classified into three segments fir explaining the marketingtechniques of one of famous supermarket named as a ALDI. Along with this, selectedorganization is a very popular enterprise by having its branches in almost 18 countries withapproximately 10000 stores across national boundaries. Therefore, this assignment is going tohighlight necessary roles and responsibilities of marketing function as well as towardsorganization (Woodside, 2015). Apart from this, it also throw some lights on use of 7P'S inmarketing planning process by comparing this supermarket with ASDA which is also one of amultinational enterprise popularized for its kitchen appliances and household appliances. At last,report is going to prepare and evaluate an appropriate or effective marketing plan for attaininggoals and objectives of an enterprise in a given time frame. TASK 1P1 Roles and responsibilities of marketing functionMarketing is an appropriate process of transferring goods and services to desiredconsumers by fulfilling their demand in a given time frame. In fact merchandise is a cluster oftraditional and modern P'S for example product, price, place, promotion, people, physicalevidence, process. Basically ALDI believes in adopting useful marketing strategies foradvertising their products with the use of various promotional techniques for example online ortelevision and different type of media where consumers get aware about newly introduced goods.In fact marketing is totally differentiate from selling because in selling customers exchange cashin place of products (Saluja and Singh, 2014).. History of ALDI:- Initially it is owned and managed by two brothers and founded byAlbrecht family whose first store is inaugurated in almost 1961 in Germany. In fact thisorganization is having approximately 16000 stores in numerous countries by having nearly25000 employees to run their business smoothly as well as to attain their goals and objectives ina minimum duration. Marketing function is a essential role played by company for identifying itsposition of their products as well as role availability of close substitutes. There are number of1
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan