(Solution) Marketing Mix of ALDI
Added on 2020-12-29
18 Pages4774 Words57 Views
Marketing Essentials
ContentsINTRODUCTION...........................................................................................................................................3Role and responsibilities of marketing function......................................................................................3role and responsibilities of marketing function in ALDI firm....................................................................5Compare the way in the ALDI applies the marketing mix to the marketing planning process for achievethe business goals and objectives............................................................................................................6Comparison between the marketing mix of ALDI and TESCO:-................................................................7Evaluate and produce the basic marketing plan of ALDI.......................................................................12CONCLUSION.............................................................................................................................................16REFERENCES..............................................................................................................................................17
INTRODUCTIONMarketing is an essential tool and platform in the modern business process and it alsoinvolves to understand the demand of customer, customer driven, market strategy, building theprofitable relations etc. Marketing is the best approach for improve the business process inorganization and also realized to understand the importance of customer relationship with thefirms. ALDI is a leading organization which is based on the super market for providing the bestquality of product and service to their customers. This report focus on the marketing essential forthe business process to expand their business all over the world. This report will discuss aboutthe specific role and responsibilities of marketing functions. Furthermore, this assignment willdescribe the different marketing function for the ALDI. It also discuss about the marketing mixof marketing planning process and comparison between the two companies on the basis ofmarketing mix. This report will produce the marketing plan of ALDI which described in thisreport. Role and responsibilities of marketing functionMarketing concept is a process that help for managing the business operations andfunctions. The latest trend of Marketing process is to use the promotions tools and techniquesfor increasing the growth and development. They also believe in promoting the product andservice all over the world. Marketing function is the main important part of organization to identify the actualsource of potentially successful product for the market that help for promoting the product acrossthe world. Marketing manager of ALDI performs different role and responsibilities to handle thebusiness operations and functions in proper manner (Role of marketing function, 2018.). Strategy- Marketing manager is planning an effective strategy for increasing the businessprocess and activities. Strategy planning is important part of organization to establish thebusiness across the world. This planning will help for increasing the productivity andprofitability for the enterprises process. Strategy planning is required for organization toachieve their goals and objectives (Macarthy, 2018). Managing the brand- this is the main role and responsibilities of ALDI to manage theirbrand image and value in the marketplace. Brand image is required for managing the
market values because many customer are attracted towards their brand and marketposition. ALDI is the fastest growing organization and always maintain their position inmarketplace. Marketing and Promotional activities- Marketing manager is playing important role forcreate various materials that support for promoting the product and service inmarketplace. They also used the different tool and platform for promoting the productand service. In this way, ALDI always update their product or service on time becausemany consumer want the accurate information and detail regarding the particular productand service. Monitoring and managing the social media- Social Media is the best approach forpromotions and it should manage and maintain the social media pages in proper manner.Marketing manager uses the social media platform that provide the best quality of serviceand manage in proper manner. This is the best approach to share the information ofproduct in front of consumers. Many customer uses this platform to check the details ofproduct and service. Product development- Marketing manager and team work on the internal and externalproduct development to develop the effective quality of item and also improve theexisting product. Marketing team analyses the sales of existing product and also identifiesthe different range of product whereas there are some opportunities for the organization.Marketing team member provide the information to development team to identify theneed and requirement of product and then improve the quality of product and service. Brand Equality- The consumer attract towards the organization because of their qualityof product and brand image in the marketplace which is the most important part of ALDIto build strong brand values and also added value in their product and service. Marketingis crucial part to provide the reputation in marketplace which is directly impact on thebusiness process to increase the sales and production. The present trend of marketing function to use the innovative ideas in their growth anddevelopment. This process will help for increasing the business all over the world by using socialmedia marketing, Facebook, twitter, internet etc.
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