Marketing Mix Project: Analyzing Apple Watch 6's Strategies

This project analyzes the marketing mix of the Apple Watch 6, focusing on the four P's: Product, Price, Place, and Promotion. The product is presented as a personal device for health and fitness, with various models and features catering to different customer preferences. The pricing strategy involve...Read More

Product: Apple watch 6 is the personal device which is
launched to track and health and fitness. This provide various
choice as per case size, model, band type, and band colour.
This attracts the customers by focusing on market of luxury
lifestyle and fitness.
Price: Apple is big brand that is using segmented price on the
basis of target market segment. The organization is adopting
the premium pricing strategy as it contain various features and
satisfy their customers effectively (Batat, 2019).
Place: Apple is global brand that distributes products in
several countries like US, Canada, UK, South Africa,
Indoesia, Chile, India and others. The Watch series will be
available at all apple store and online websites.
The main argument
The trend is changing where people are demanding
different kind of products and services. To launch new
product cost of the product incurred in research and
development, marketing, distribution and other activities.
This might be create the problem to arrange the fund and
launch a product successfully. The new launching Apple
watch series 6 has technical feature and beautiful brand that
will attracts the customers and increase performance
(Bhandari, 2020).
REFERNECES
Books and Journal
Batat, W., 2019. Experiential marketing: Consumer behavior,
customer experience and the 7Es. Routledge.Marušić,
T., 2019. Importance of marketing mix in successful
positioning of products and services on the
market. Ekonomska misao i praksa. (1). pp.431-446.
LI, J., 2019. AN IMPACT STUDY ON CONSUMER
EXPERIENCE AND BUYING BEHAVIORS ON
PURCHASING APPLE INC PRODUCTS (Doctoral
dissertation, SIAM UNIVERSITY).
Krasteva, N., 2020. Marketing Mix And The Artificial
Intelligence Technology. Годишник на Стопанския
факултет на СУ „Св. Климент Охридски “. 19(1).
pp.77-98.
Bhandari, B., 2020. Sustainable competitive advantage in a
disruptive world through disruptive business
Promotion: Apple watch extensively advertised in
Vogue magazine, You tube, social media, and others
which can help to reach the targeted and potential
customers. This can help to increase the business
productivity by increasing number of customers (LI,
2019).
The relevant issues
Apple is the global brand that launches new products such as
phone, watches, Mcbook, ipod, ear buds and many more. The
main problem is watch is too expensive, much reliance on
SIRI, too much rush on market, having number of competitors
and others that might be affect the organizational productivity
(Krasteva, 2020).
Marketing Mix of Apple Watch 6
Marketing Mix of Apple Watch Series 6