(Solved) Marketing Mix of Asos Plc
Added on 2021-02-20
18 Pages4244 Words93 Views
MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1P1 Key roles and responsibility of marketing function...............................................................1P2 Explain how the roles and responsibility of marketing function is related to the widermarketing context .......................................................................................................................3P3 Compare the different ways the organisation apply the marketing mix to the marketingplanning in process to achieve the business objectives. .............................................................4P4 Marketing plan for ASOS PLC:.............................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONASOS plc has been termed as the global business market of the internet, fashion and theretail brand. Asos plc is basically aimed at the client base ages between the age of 20-30 yearsOrganization offers own label products across women wears and the menswear. The companyhave the operations all over the world around for which there is need for the different level ofmarketing development. Marketing is about managing a profitable relationship between thecustomer and the organization by to serving the maximum level of value and satisfaction tocustomers. Marketing is all about having the promotion and selling of products and services forthe development of business. In this report there will be discussed regarding the key role andfunction of marketing along with the achievement in organization goals and objectives. Therewill be development of marketing plan for the further expansion of the business which need todeveloped keeping all the market concept in the view of organization gaols and objectives. MAIN BODYP1 Key roles and responsibility of marketing functionMarketing refer to the function in which organization looks to developing, interacting,delivering and exchanging the offering to create value for the clients, partners and wholecommunity in large. Marketing function includes researching about the product, after thatdeveloping the product accordingly. After that the organization used to select the customer or thetarget customer which need to be targeted by the organization and after that the way throughwhich the targeted customer will be communicated about the product (Arendt and Allain, 2019).This function plays an important role in every type of organization whether it is non-profit,small, large organization or manufacturer of industrial products. Function of marketer and thedepartment in Asos plc are as follows:Market Research: Common role of the marketing function is to provide the informationto the Asos plc about the different happening in the market. They generally used to research themarket and try to find out the opportunity available in the market or any sort of the threatavailable in the market. Marketing also looks at the targeted market which can be targeted by thecompany to sell the product of the company.Marketing function of the organizationcontinuously look at the competitor strategies which is use by the other competitor to attract the1
customer in the organization (Bhatt and Gupta, 2018). On the basis of all the information whichis derived by the department organization use to perform the different activity in Asos plc. Product Development: Marketing function of the organization use to play a very crucial role inthe product development of the company. As this function use to provide the information on thebasis of which organization use to develop the product. Not only that the this function of Asosplc also use to decide the procurement of the raw material which can prove crucial in improvingthe efficiency of the organization. Generally, the marketing department of the company use tolook at the raw material which is use by the competitor and on the basis of that the organizationuse to procure the best raw material in the organization (Campbell, Martin and Fabos, 2018).Marketing function also help the company in setting up of a price for the product on the basis ofthe market research and seeing the profit margin of the company. Thus this function of theorganization use to play a crucial role in the development of the product as from the startingstage of procurement of the product to the last stage of fixing the price of the product marketingfunction use to provide good support. Promotion: The biggest role which is played by the department of Asos plc is that it helps thecompany in promoting the awareness of the company product in front of the targeted customer.Generally the marketing department of the organization use to select the mixture of thepromotional tool and with the help of the same organization use to promote the awareness of theproduct in the market. Asos plc use to generally use the social media and local platform topromote the awareness of the product in the market which helps the organization in passing onthe message to the customer about the product which eventually result in creating the bondingwith the customer in the market (Feng, Huang and Avgerinos, 2018). Generally, the promotionactivity of the organization is targeted to make the targeted customer aware about the productwhich is brought by the company and how it is beneficial for them in their growth.Distribution Channel: Marketing function of Asos plc also plays a crucial role in providing theproduct to the customer at their door. As marketing department of Asos plc use to decide the bestavailable method through which the product of the organization can be provided to the customerof the organization. This department of the organization generally use to select the distributionchannel which can attained the larger market area and can touch the larger number of theselected customer in the market. Asos plc uses direct distribution channel in which the product2
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