Marketing Mix of Burberry

Added on - 21 Feb 2021

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Marketing Essentials
Table of ContentsCOMPANY OVERVIEW.................................................................................................................3INTRODUCTION.............................................................................................................................3MAIN BODY....................................................................................................................................3Main marketing function in the organization................................................................................4Relationship of the function with other function of organization.................................................5Interrelation of Marketing with other department........................................................................6Compare the ways in which different companies apply the marketing mix................................8CONCLUSION...............................................................................................................................10RECOMMENDATION...................................................................................................................11REFERENCES................................................................................................................................12
COMPANY OVERVIEWlis Burberry is the British company well-known for the luxurious cloths in the UK, Headquarteredin the London, England.Its main fashion house focuses on and distributestrench coats, ready towear outwear,Fashion accessories,Fragrances,sunglasses, andcosmetics. lis Burberry wasfounded in the year 1856, 163 years ago by the founder Thomas lis Burberry. lis Burberry selltheir product locally at the companies outlets and with the help of the company own websiteuk.bueberry.com. lis Burberry is listed at the London Stock exchange and constituent of the FTSE100 indexes. lis Burberry has more than 10,000 employee all across the globe working for them tocarry out the business activity.INTRODUCTIONMarketing is the organization process which related to the creation of the relationship with thecustomer to satisfy their need in the market. Main function of the marketing process includespromotion,distributionfor sale, customer service and public relations. lis Burberry is the Britishcompany well-known for the luxurious cloths in the UK, Headquartered in the London, England.Founded in the year 1856, by the founder Thomas lis Burberry. This report highlights the functionof the marketing in the organization and the relationship shares by that function with the otherfunction of the organization. Further this report highlights the interrelation of the marketingdepartment with the other department in the organization. Further this report highlights thecomparison of the marketing mix strategy. In the end report shows the recommendation whichneed to be taken care by the organization in improving the organizational efficiency (Blythe andMartin, 2019).MAIN BODYMarketing relates to the activity of the business which looks at apromoting and selling productsor services, including market research and advertising.Marketing is also the function which isinterrelated with number of different department in the organization to run their day to dayactivity. In the lis Burberry organization also marketing plays a very crucial role as theorganization used to work in the cloth industry which requires regular evaluation on the marketingstrategy, price and product of the organization as the trend of the industry used to change at aregular basis (Pike, 2015).
Main marketing function in the organizationMarket research:Market research is the main function of a Marketing in the organization, Asmarket research helps the lis Burberry helps the company in identifying the trends which isprevailing in the market. Market research also includes finding out the market opportunity whichis their in the market, so that company can work upon the opportunity to gain a competitiveadvantage. Marketing team also looks at the customer in the market research as they are the onewho will buy the service of the company, research regarding customer include the need and therequirement of the customer in the market and the customer should be targeted for selling thecompany product. As lis Burberry dealt in the clothing industry it is very important part which isplayed by the marketing as the clothing industry trend used to change at a very rapidly so themarketing team helps the organization in understanding the current trend of the market(Babin andZikmund, 2015) (Marketing Function, 2015).Product Development:Marketing plays a very good hand in development of the product in theorganization as they are the one who has all the information regarding the market includes theinformation like current trend, customer need and the opportunity in the market, marketing teamused to evaluate all the data which was gather from the market and comes on the solution and triesto pass on the same information in the product to satisfy the need of the consumer in the market,generally marketing team used to provide the information to the production department and afterthat on the basis of that the production department used to incorporate the changes in the oldproduct or try to develop the new product. In the case of the lis Burberry the marketingdepartment used to evaluate the nature, weather and the demand of the customer in the market andpass on the information to the production department then they try to develop the productaccording to that so that need of the customer can be satisfied by the lis Burberry organization(Malhotra, 2015).Promotion:Promotion is one of the main function of the marketing, which includes thepromoting the awareness of the good and services in the market so that the customer getknowledge about the product which has been brought in the market. As marketing has the idea ofthe customer need and the customer need to target it gets easier for the marketing team to attendthe right customer for the organization. Promotion includes the advertisement for the product at adifferent platform both local and social media network, creating attractive promotional content tobe displayed at a company website to attract the customer toward the organization, this all
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