Marketing Mix of Coca-Cola

Added on - 21 Feb 2021

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MarketingEssentials
Table of ContentsTask 2...............................................................................................................................................3P3. Marketing Mix of Organization.......................................................................................3Task 3..............................................................................................................................................8P4. Marketing Plan for Organization.....................................................................................8Conclusion....................................................................................................................................13References.....................................................................................................................................14
Task 2P3. Marketing Mix of Organization.This ia an important tool, for the organisation helps in promotions of their product. It isknown as 7 p's of marketing, which consist ofProduct, Price, Place, Promotion, Process, People,Physical evidence(Kladou and et. al., 2016). The marketing functions revolves around thesemarketing mix. Each product have life cycle which include introduction stage where the productis currently launched in market, then comes the growth phase where product develop its positioncurrent market, the next phase is maturity stage where product has received maximum sale profitmargins now the manager decides to make changes in existing product or launch a new productin market for generating more revenues and improves market growth of company the last phasecome sis decline phase where the development of new product is been decided by marketerstaking in consideration demand of products that are been generated by consumer who areconsuming specific products.The marketer needs to focus on external and internal factor which are directly orindirectly impacting business activities in current market. This will help marketer to improvebrand value and increase market share in industries. The accurate market research will helpmanager to improve the quality of product and service benefits that are been offered toconsumer. These initiative taken by manager will help in increasing customer relationship. It willautomatically attract new potential buyer s towards consumers.\As the target market are user who are consuming beverage and food product on dailybasis. The marketer could easily take feedback from the consumer who are consuming theirproduct. So that quality of product could match the satisfaction level of its target customer.Marketing mix is a strategy of choosing, controlling and implementing the best strategy ofmarketing mix for the organization which helps in gaining the competitive advantage.This is interrelated with each other(Lane, 2015). If it is talked about Coca-cola themarketing managers have adopted various strategies that majorly focuses on product, place,price and promotions for attracting consumers for increasing brand value in manufacturingindustries. An effective comparison between rival companies is been mentioned under beneath:
MARKETING MIXCOCA COLAPEPSIProductThe company is multinational,as it has numbers of productand the company has secretrecipe for coca cola. Till nowthe company has invented andintroduce many products inmarket. Such as coke, DieCoke, Thums Up,Sprite,Limca, Manza, Fanta, Kinley.The Pepsi coal drink containsbasic ingredient such ascarbonate water, high fructose,corn syrup but do not containcaffeine, it is alcohol , caffeinefree Pepsi. The company haslaunched various product inmarket like Pepsi,Diet Pepsi,7UP, Miranda, Mountain Dew.PriceCoca cola is using the variouspricing strategy. As they areserving in different size ofcontainer which is easilyaffordable by any one. Thispricing strategy increase thesale of their product and helpsin garbing the market.The best thing about thecompany is that its price isvery flexible as it comes downwith price very quickly. Andthe company is dealing andserving it different sizes withlow prices.PlaceThe company has expandedtheir business at 200 nationsacross the globe. It is one ofthe oldest beverage companyin FMCG industries. The placestrategies varies analysing thedemand supply gap in targetmarket. Sometime the goodsare distributed directly towhole seller depending on theneeds generated by consumerin industry.The Pepsi company haveexplored its business all overIndia. The managers havedeveloped various strategiesfor building relationships withgroceries stores, retailers andrestaurant owners. So thatconsumer is aware that Pepsiproduct is available at nearbystore.PromotionThe company coca cola isThe Pepsi company have
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