Marketing Mix of Bulgaria for Expansion - Report

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Added on 2020-01-21

Marketing Mix of Bulgaria for Expansion - Report

Added on 2020-01-21

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Marketing Mix of Bulgaria for Expansion - Report_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2TASK 2............................................................................................................................................3TASK 3............................................................................................................................................4TASK 4............................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

Marketing Mix of Bulgaria for Expansion - Report_2

INTRODUCTIONThe value of trade has increases with the unique concept of globalization which enhancesthe existing capabilities of an individual. Filiz and Smith coffee shop has been selected for thisreport by explaining their current role in the business environment. This report stresses onbusiness expansion of an entity in one of the developing nation of European union is Bulgaria.The report describes reason for chose the Bulgaria for expansion. It shows the marketing mix ishow to use in promoting or marketing the products and services. It describes that the coffee shopshould expand business or not on the basis of the ratios such as profitability ratio and liquidityratio.TASK 1The Filiz and Smith coffee shop is currently operating very well in the beverage market.It wants to expand the business in a European country by which it can gain more benefits and canbecome an international coffee shop. The particular coffee shop should expand the products andbusiness in Bulgaria country which is a country of Europe continent (Pay, 2009). Bulgaria willbe the best choice to expand the business. It can open a new coffee shop at there or can mergewith existing coffee shop as well. Bulgaria's population consist of mostly urbanized peoplebecause with help of large administration department in that area.In addition to this, including ofmore principle will help in proper division of empire and territory. However, country hasinvolved political construction by adopting of democratic constitution because here, system ofgovernment are in limits of political authority. Therefore, it results in removing of poorperformance of government. Moreover, Bulgaria's is that type of parliament in which unitaryconsist of large levels of political, economic and administrative. Bulgaria involves ofdifferentiated temperature and climate condition by including of some climatic changes featuresthat are summer, winter, and rainy (Goffee and Scase, 2015). Because of this are factors ordeterminants the Bulgaria is the best for expanding the business of Filiz and Smith coffee shop.In terms of the ethical consideration the Bulgaria is consisting of some particularintension which include of imperishable letters and some code of ethics in honour to provideright and reliable information through this, they play crucial role in democracy country. As perthe another ethical code is the country is does not discuss with the tourists and group guides thelimits for subsistence and accommodation of the groups and does not recommend upon his or herdiscretion other restaurants, hotels, alternatives routes or competitive tour guide companies. Theethical code and conduct of the country Bulgaria is better and too much effective so the Filiz and

Marketing Mix of Bulgaria for Expansion - Report_3

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Marketing Mix of Bulgaria for Expansion - Report