Marketing Mix of Neil's Yard Remedies

Individual Written

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
COMPANY OVERVIEW...............................................................................................................1
COMPETITIVE ADVANTAGE.....................................................................................................2
ASPECTS THAT CHANGE ORGANISATION POSITION...............................................3
RECOMMENDATIONS.....................................................................................................7
CONCLUSION.....................................................................................................................8
REFERENCES................................................................................................................................9

ILLUSTRATION INDEX
Illustration 1: Marketing mix...........................................................................................................3
Illustration 2: HUMAN RESOURCE MANAGEMENT................................................................5

INTRODUCTION
Neil's Yard deals with organic products like oils, different wash room and cleaning
essentials. This company is huge competitor of L'occitane. L’occitane deals in selling of the
organic skincare and beauty products. They usually spend more on organic products which limits
the chances of side effects (Brown and Lee, 2017). This firm is a British seller. It is concerned
with different beauty products. It was found in London. It includes product as herbs, cosmetics,
etc. This firm includes natural and organic products. Nowadays, people avoid to use chemical
products. This report is about Neil's Yard Remedies and is based on reducing negative effects on
society. In relation to this, both company’s essential viewpoints will be discussed in study.
COMPANY OVERVIEW
Neil's Yard Remedies is a seller which deals in beauty and healthcare products. It is in
terms of organic and not on chemical based. This firm was founded in 81 in 198int Garden,
London. The product is distributed widely. The product is distributed in different countries like
Canada, USA, Japan, etc. (Dillaway, Lysack and Luborsky, 2017) It also offers herbs, oils,
alternative medicine, wash room products, etc. The also provides services by distributing
products in small retail and skin care shops which helps in increasing market awareness of
products and also increases its demand accordingly. They have around 40 shops in the UK itself.
In year 2007, Neil's Yard was awarded for providing better services in health and skincare
organisation.
In 2015, Neil's Yard was awarded in business sustainable group. This organisation aim in
achieving customer’s attraction and in fulfilling their demands. It started from small areas and
has reached to urban areas. Due to this it brings worthy work options to impart products in every
location. People are now getting aware of skin, beauty and therefore are always ready to buy
organic products. This company focuses on protecting environment and that is why makes use of
environmental friendly resources (Farris, Bendle and Reibstein, 2010). It provides floral scent
and also a beautiful hand wash. The company has its own policies, rules, regulations in terms of
consumer’s safety. They do not n test any product on animal.
Current overview
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Neil's Yard Remedies celebrate every two months in UK. The managers of the store also
go for researches to know the products and their demand. The organisation started with 76% of
staff which increased to 83%. Around 88% staff thinks that this firm runs on environment
friendly resources which reduces the risk of chemical reactions. 82% people thinks that the
company runs in relation to business success heading towards fulfilling staff requirements and
also in addition to incentive schemes. The firm provides free services to staff. The mangers are
enjoying lovely organic products (Hicks, 2015). According to percentage, 86% of staff
positively agreed working in this institution.
COMPETITIVE ADVANTAGE
Neil's Yard Remedies is giving the best services to people by keeping environment
green. This company's biggest competitor is L'Occitane. But in comparison to this, Neil's Yard is
serving best facilities to staff, mangers etc. The main advantage is one can get chemical free
products. Its responsibility is to protect customers from any negative reactions of the products.
 Its advantage is that company protects against chemical reaction.
 It provides men and women’s beauty products (Knight and McNeill, 2015).
 The products are being certified and then offered as finished products in the market.
 Through SWOT concept it is explained below:
SWOT Analysis:
STRENGTHS
Neil's Yard's strengthen towards providing best services to customers. It also gives free
facilities to staff and mangers. Firstly, company manufactures the product and then it is certified
and lastly product is being sold. The commodities s is sold by keeping environment. Company
covers overall 40 stores in the market. Firstly, the products were offered in market of UK but
now, business has expanded its services to Japan, USA, etc. (Li, Allan and Evans, 2017). The
firm helps to look forward that customers are not harmed by any of its product. The Company
has many competitors, but still rules at top by keeping the planet clean and also focuses on
recycling of resources. They provide different skincare, healthcare, cleaning products in such a
way that it protects customers from pollutants.
WEAKNESSES
The main weakness of the company that it sells the product very costly. Neil Yard's also
has the issue of availability of products on store because of regular supply of organic products.
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Due to this customer may also reduce, as they can buy from any other stores. They are struggling
in situation to provide products on every store at proper time which will increase company's
success in future (Pritchard, Argent and Walmsley, 2012).
OPPORTUNITIES
Neil Yard's is increasing its productivity in organic centre with new beauty and health
care products rapidly. Company aims at providing t men and women products.
THREATS
The company sells product at high rate which is a risk to buying ability of potential
consumers. The business operations fluctuate economically which can affect business activities.
ASPECTS THAT CHANGE ORGANISATION POSITION
Neil Yard's also frames strategy to improve its business aspects. This may lead to change
firm’s position to the highest. The firm uses different strategies such as Marketing Mix, Human
Resource Management strategy, etc.
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Illustration 1: Marketing mix
(Source: The Marketing Mix, 2018)

Product: This firm aims in packaging the products beautifully along with the impact of three
major things as reduce,reuse and recycle the products. They have never used plastic products
through which they have successfully attempted in manufacturing more and more, having
certified products. The product is served healthy. They aim in manufacturing colourfully without
any chemical reactions. The organic product are sold with natural ingredients.
Price: Company's strategy is to reduce the cost of product with continuous improvement in
quality of the organic products. The price of products offered by an organisation is high but the
enterprise is planning strategies to offer commodities at competitive prices. (The Marketing Mix,
2018). The price should satisfy customers by providing worthy goods.
Place: In order to sell product in huge amount, it must be sold at different places. The product
must be located everywhere in context to where consumers find it easy in purchasing it. Place,
location of product must be in such a way that it targets more customers.
Promotion: The Company promote its product by advertising on different social media channels
by offering discount to customers and also provides free facility to staff and managers of the firm
(Brown and Lee, 2017). They also give offer in beauty salons, SPA, etc.
Processes: The delivery of the product and service is done in regards to customer’s attendance
so how it is delivered is also important to satisfy consumers. This firm aim in packaging the
products beautifully along with the impact of three major things as reduce, reuse and recycle the
products. As its organic product, its promotion can be done through social media easily. The
organisation never use plastic products through which they have successfully attempted in
manufacturing more and more certified organic goods. The product is served to customers
which does not have any side effects and is healthy to them in every manner. They aim in
manufacturing products by keeping environment free from any pollutants. Organic products are
sold including natural ingredients.
People: Company aims in involving more people to buy their products. The company aim is to
sell its product in bulk to meet customers demand. Neal Yard firm attracts people in purchasing
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their product by giving discount rates, giving offers, and also makes customers think in modern
ways.
Physical evidence: This is to look upon that customers get perfect quality which satisfies them.
In exchange of cash they must be provided proper quantity of goods.
2- HUMAN RESOURCE MANGEMENT:
HRM explains about legal methods in relation between people of management and
organization. The HRM process cover all employee benefits, staffing and in depth knowledge of
overall work performed by each and every worker. Its strategy is to increase productivity along
with benefits of employees (Dillaway, Lysack and Luborsky, 2017). The basic aim of firm is to
develop knowledge of workforce with success of the business. HRM is distributed in three parts
such as individual, career and organizational.
In organization, HRM is important substance for making it more successful in future.
HRM makes business more effective and looks upon whether production process is carried
properly or not. Management focuses on organising their staff to boost their performance and to
set innovation in work of employees. . They should not look at people as an asset in company.
HRM in Neal Yard's company works as a team for recruiting employees, maintaining
coordination between employees. Moreover, HR focuses on organising training for staff
members in order to manage professionalism in business operations (Farris, Bendle and
Reibstein, 2010). HRM aim at achieving goals and in gaining more profit of firm. (Human
Resource Management, 2014). They perform in different ways like:
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Building loyalty: Professionals in HR makes different strategies to increase the dedication of
employees in firm. First stage for building commitment in staff is to recruiting them for right job
role according to their qualifications (Hicks, 2015). Employees are assigned variety of challenges
which motivates them in maintaining loyalty towards company.
Building potential: In firm, HRM adapts to build capacity of employees to work more. In
addition to this, company's productivity also increases which results in high profit. High margin,
high profit increases demand and this helps them to offer more and different products to the
consumers in market. Private limited and small firm has competition among other companies.
The competition includes how they maintain employee’s capacity and how much company is
growing in sense of productivity and profitability. (Knight and McNeill, 2015). Human Resource
Management also looks forward in securing employees and must see that workers are connected
with company for long term in future.
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Illustration 2: HUMAN RESOURCE MANAGEMENT
(Source: HRM, 2014)

Describing issues: In Neal yard, HRM must see that problems must be resolved in easier and
rapid manner. Next comes about employee issues, they must not be addressed only for their work
and production but workers must also get proper solution about their issues related to salary,
working environment and safety. (Li, Allan and Evans, 2017). The problem of workers is
related to their working facility and about their retirement plans. These problems are solved by
HR team of company.
RECOMMENDATIONS
Neal Yard's company should always be focused on maintaining competition. HRM of
firm must think about increasing its market by widely promoting its product through online,
media, sales marketing and many more ways. Firm must be attentive in case of evaluating
business from its past results and reviews. Organizational law must be clarified to consumers as
well as to employees. It should focus on providing incredible services to customers with the
motive of attracting people for purchasing their health and skin care products. Work of
organization affects economy of business directly or indirectly. In addition to this, market
services must be effectively displayed to buyers. Next, the firm should pay attention to increase
their profit. Company's head is always responsible for better growth of firm. Functions
performed by HRM must be done innovatively. Repeated ideas in functioning work will not
increase business production. Its responsibility of HRM to look that company must grow initially
in right direction which is best plan to improve efficiency of business.
Manager should be aware about company's easier and faster growth that leads to more
profitability. Business runs because of clients only and hence buyer and seller must be connected
with each other regularly at every level. Potential customers will always help in growing
enterprise by their innovative ideas and will make business a big competitor in market. HRM
must find which work takes more time and energy and that work should be completed initially on
time with appropriate team. They should involve social media in promoting their products and
services. Experts must always update themselves according to changing market. Company needs
to be loyal for the quality of its product and new products must be invented for better
productivity of business.
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CONCLUSION
This report concludes all necessary impacts that Neal Yard;s follow to manage better
growth of business. Company's current view and its competition shows overall economy and
productivity. Successful business requires innovative ideas and talented employees. The report
covers factor showing industrial sector and economy structure of business. This firm involves
SWOT and Marketing strategy in it. In UK, Neal Yard enterprise deliver better commodities and
services to its buyers. In addition to this, role of HRM is also discussed from which it has been
identified that different techniques are involved by firm promote its product. Lastly, Neal Yard
proved to be a big competitor against L'occitane in terms of market awareness, promotion,
employee’s capability, profitability and productivity.
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REFERENCES
Books and Journals
Brown, R.C. and Lee, N., 2017. Reluctant borrowers? Examining the demand and supply of
finance for high growth SMEs in the UK. Institute of Chartered Accountants of Scotland.
Dillaway, H., Lysack, C. and Luborsky, M.R., 2017. Qualitative approaches to interpreting and
reporting data. Kielhofner's research in occupational therapy: Methods of inquiry for
enhancing practice, pp.228-243.
Farris, P.W., Bendle, N. and Reibstein, D., 2010. Marketing metrics: The definitive guide to
measuring marketing performance. Pearson Education.
Hicks, R.R.W., 2015. Transforming a presentation to a publication: Tips for nurse
practitioners. Journal of the American Association of Nurse Practitioners, 27(9), pp.488-
496.
Knight, A.M. and McNeill, K.L., 2015. Comparing Students' Individual Written and
Collaborative Oral Socioscientific Arguments. International Journal of Environmental and
Science Education, 10(5), pp.623-647.
Li, Y., Allan, N. and Evans, J., 2017. An analysis of operational risk events in US and European
Banks 2008–2014. Annals of Actuarial Science, 11(2), pp.315-342.
Pritchard, B., Argent, N. and Walmsley, J., 2012. Local–If possible: How the spatial networking
of economic relations amongst farm enterprises aids small town survival in rural
Australia. Regional Studies, 46(4), pp.539-557.
Online
The Marketing Mix. 2018. [Online]. Available through: <http://marketingmix.co.uk/>.
Human Resource Management. 2014. [Online]. Available through:
<https://www.pcquest.com/6-free-and-open-source-hrm-tools>
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