Marketing Mix of Neil's Yard Remedies
Added on 2021-01-02
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1COMPANY OVERVIEW...............................................................................................................1COMPETITIVE ADVANTAGE.....................................................................................................2ASPECTS THAT CHANGE ORGANISATION POSITION...............................................3RECOMMENDATIONS.....................................................................................................7CONCLUSION.....................................................................................................................8REFERENCES................................................................................................................................9
ILLUSTRATION INDEXIllustration 1: Marketing mix...........................................................................................................3Illustration 2: HUMAN RESOURCE MANAGEMENT................................................................5
INTRODUCTIONNeil's Yard deals with organic products like oils, different wash room and cleaningessentials. This company is huge competitor of L'occitane. L’occitane deals in selling of theorganic skincare and beauty products. They usually spend more on organic products which limitsthe chances of side effects (Brown and Lee, 2017). This firm is a British seller. It is concernedwith different beauty products. It was found in London. It includes product as herbs, cosmetics,etc. This firm includes natural and organic products. Nowadays, people avoid to use chemicalproducts. This report is about Neil's Yard Remedies and is based on reducing negative effects onsociety. In relation to this, both company’s essential viewpoints will be discussed in study. COMPANY OVERVIEWNeil's Yard Remedies is a seller which deals in beauty and healthcare products. It is interms of organic and not on chemical based. This firm was founded in 81 in 198int Garden,London. The product is distributed widely. The product is distributed in different countries likeCanada, USA, Japan, etc. (Dillaway, Lysack and Luborsky, 2017) It also offers herbs, oils,alternative medicine, wash room products, etc. The also provides services by distributingproducts in small retail and skin care shops which helps in increasing market awareness ofproducts and also increases its demand accordingly. They have around 40 shops in the UK itself.In year 2007, Neil's Yard was awarded for providing better services in health and skincareorganisation. In 2015, Neil's Yard was awarded in business sustainable group. This organisation aim inachieving customer’s attraction and in fulfilling their demands. It started from small areas andhas reached to urban areas. Due to this it brings worthy work options to impart products in everylocation. People are now getting aware of skin, beauty and therefore are always ready to buyorganic products. This company focuses on protecting environment and that is why makes use ofenvironmental friendly resources (Farris, Bendle and Reibstein, 2010). It provides floral scentand also a beautiful hand wash. The company has its own policies, rules, regulations in terms ofconsumer’s safety. They do not n test any product on animal.Current overview1
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